Research On Shenyang Tourism Image Perception Based On Network Text Analysis

The "14th Five-Year Plan" period is a critical period for starting a new journey of comprehensively building a modern socialist country,and a period of great opportunities for accelerating high-quality development of the tourism industry.Driven by new technology,the tourism industry is developing towards the direction of quality and brand under the new requirements of the national construction of the "double cycle" development pattern.Each city also deeply excavates the tourism resources within the region,creates the characteristic tourism quality,establishes the good image.The image of the tourist destination reflects the overall level of the development of the local tourism industry.The image elements engraved on the Internet become an important reference for the tourist consumers to choose the tourist destination.Shenyang,a famous tourist city in northeast China,is seizing the new opportunity of domestic tourism industry development,and building a competitive high-quality industry model that not only meets the domestic tourism consumption needs,but also reflects the characteristics of regional tourism culture.Shenyang to establish a good tourism image is conducive to promoting the development of Shenyang tourism industry to achieve the expected goals,conducive to the formation of a new pattern of tourism industry in Shenyang.This study consulted,summarized and analyzed domestic and foreign literature on relevant research topics,and defined relevant concepts.In this study,more than 130 online travel notes were selected from Ctrip and Hornet’s Nest,which ranked first in CNPP’s comprehensive tourism ranking.Through text preprocessing,establishment of analysis category system,software analysis and other links,important information related to the image of tourist cities was extracted.This study uses the "cognitive-emotion" model,network communication theory,push and pull theory,tourism destination marketing theory and other theories,based on the "dual perspective" of tourist perception and official projection,to study Shenyang’s tourism city image,and put forward effective strategies to promote the promotion of Shenyang’s tourism image.By analyzing the image of Shenyang’s tourist destination and combining with the research of Shenyang’s official projected image,the following conclusions are drawn:(1)In terms of cognitive image,tourism resources have the highest frequency in the high word frequency statistics of the four core categories,indicating that humanistic tourism resources are the most impressive to tourists in Shenyang,among which the overall impression of Shenyang city is dominated by "history" and "architecture".(2)In the aspect of emotional image,the emotional cognition of Shenyang tourism image is mainly positive evaluation,and the emotion is strong;A small amount of negative emotions of tourists mainly focus on accommodation,leisure and entertainment,tourism infrastructure and service experience.(3)The official projected image and the tourist perceived image belong to the "identification" phenomenon in the four aspects of "Shenyang Imperial Palace","museum","history" and "architectural" Shenyang city impression.(4)"Smart tourism","civilized tourism" and other countries and official organizations guide the tourism policy and "epidemic" and "work" epidemic management,there is a "mismatch" phenomenon,should be paid attention to.In order to promote the official tourism image of Shenyang tends to the tourists’ perception image and promote the promotion of the official image of Shenyang,the author gives reasonable suggestions in four aspects: creating a tourism space superimposed with scene and content,building a creative interactive tourism system relying on culture,promoting the development of ice and snow tourism in the region,and building a "big publicity" pattern with the Internet thinking to deepen the construction of the whole region tourism.