| Chinese enterprise mergers and acquisitions reached their peaks in 2015,and the subsequent mergers and acquisitions still occurred frequently,followed by the emergence of huge goodwill.As far as the current domestic economic situation is concerned,the real economy is already in a "Red Sea".In addition,the current domestic environment is relatively low.,Have mentioned high-profile impairment.This has caused a lot of negative impact on my country’s capital market,and the issue of goodwill impairment has also become an important research topic in recent years.In the past,research mainly focused on the impact of high premium and surplus management behavior on the impairment of goodwill.From the perspective of the synergy effect after the mergers and acquisitions,it detailed the impact of its impact on the impairment of goodwill.In this study,the case research method is adopted,and the case of Qi Xin Group has selected Hangzhou Miao Miao and Shenzhen Hollying Tong case,and obtained data through the Cathayan Database and the company’s annual reports.First of all,this article uses the status quo of goodwill and their impairment and the changes in domestic industry policy as the background and explains the research and practical significance.It also finds the research direction and method of this article through the reading of domestic and foreign literature,and has a method of studying this article.The theory is explained and defined.Secondly,the situation of the M & A and acquisitions of the M & A of the Group’s M & A,analyzing its mergers and acquisitions,and summarizing the changes in the seven years of the seven years from the mergers and acquisitions to the seven years of the merger and acquisition of large-scale goodwill.Again,the analysis of the three aspects of the M & A valuation,the coordination effect and the management of surplus after the merger acquisition,and the use of financial indicators from three perspectives from the perspective of financial,operation and management.The collaborative effect and execution’s surplus management are the three reasons for the impairment of the reputation of business in uniforms,and explained the interrelationship between the causes and its different degrees of impact on goodwill.By analyzing the changes in the stock price before and after the incident,the incident research law explains and inspects the short-term market response,and the analysis of financial indicators to study the impact of Shangyu’s short-term and long-term long-term and long-term long-term.Finally,starting from the reason,the recommendation of relevant goodwill impairment risk prevention suggestions,hoping to help enterprises can rely on the market’s rational valuation and reduce the risk of goodwill impairment.This article enriches the relevant research of goodwill impairment,provides guidance for the company’s mergers and acquisitions and goodwill impairment measures,and hopes that the formulation of the relevant departments can improve the formulation of policies and increase supervision at the same time.It has certain practical significance. |
