Research On The Impact Of Digital Inclusive Finance On Farmers’ Entrepreneurship

China has always taken the solution of "three rural issues" as the focus of the whole Party and the whole society.With the rapid economic and social development,poverty alleviation in our country has achieved comprehensive success.Lifting the cap on poverty does not mean the end of the work.The next goal is to consolidate the achievements of poverty alleviation,increase farmers’ incomes and realize all-round rural revitalization.Rural entrepreneurship can mobilize and stimulate their own enthusiasm and creativity,broaden income channels,improve and promote rural industrial prosperity,and provide endogenous power support for rural revitalization,which is expected to become an important way to achieve this goal.In recent years,the government has vigorously supported farmers to start their own businesses,and "new farmers" have been rising.The combination of the Internet,digital information technology and the sale of agricultural products has brought new vitality to farmer entrepreneurship.However,Chinese farmers still face multiple realistic difficulties in entrepreneurship,among which financial constraints and credit difficulties are still the key problems hindering entrepreneurial activities.With the rapid development of Internet technology,digital inclusive finance derived from digital information technology has greatly alleviated the impact of financial constraints by enhancing the availability of financial services,improving the convenience of obtaining financial credit and reducing the cost of financial services,and has a direct or indirect promoting effect on farmers’ entrepreneurship.The State Council has also repeatedly pointed out in the No.1 document that it is necessary to make use of the advantages of the financing convenience of digital inclusive finance to realize the "development of digital business and agriculture".Therefore,it is of great significance to study the influence of digital inclusive finance on farmers’ entrepreneurship and the action mechanism of other factors to improve the enabling mechanism of digital inclusive finance more effectively and promote farmers’ entrepreneurship.The existing researches generally take the provincial and municipal digital financial inclusion indexes as research samples.However,the regional development between rural and urban areas in China is very different,and the development degree of digital inclusive finance is even more different between rural and urban areas within the same province.Based on this,this paper takes individual entrepreneurial farmers in Daji Town of Cao County as the research object,which is representative of entrepreneurship.Firstly,the cross-section data of the past three years is collected by means of questionnaires.By referring to the measurement indicators in the Digital inclusion finance index report of Peking University,the influence degree of digital inclusion finance on individual entrepreneurs is measured.Combined with the entrepreneurial activity of individual farmers,this paper analyzes the enabling effect of digital inclusive finance on farmers’ entrepreneurship in a more precise and detailed way through the construction of multiple regression models,and the conclusions drawn have certain universality.Secondly,on the basis of the above conclusions,a regulation model is constructed,and analytic hierarchy process is used to explain the mechanism of financial literacy and education level in the process of enabling farmers to start their own businesses through digital inclusion finance.The results show that: first,digital inclusive finance can promote farmers’ entrepreneurship.With the expansion of the coverage of digital financial inclusion,farmers are becoming more active in entrepreneurship.Compared with the number of bank card binding,the increase in the number of Alipay accounts has a greater effect on the improvement of farmers’ entrepreneurial activity.Second,financial literacy and education level play a positive regulatory role in the entrepreneurial enabling process of digital financial inclusion,and the regulatory effect will be enhanced with the improvement of financial literacy and education level.On the adjustment path,financial literacy and education level can adjust the entrepreneurial enabling process of digital inclusive finance by changing the number of bank cards bound to the individual Alipay accounts of farmers.Based on the above conclusions,this paper puts forward the following policy recommendations:(1)Constantly expand the coverage of digital inclusive finance and guide the expansion of digital financial services in towns,counties,villages,communities and other rural and remote areas;(2)properly guide the traditional financial industry to lower the threshold of financial services and accelerate the business integration of agricultion-related financial institutions and digital inclusive finance in rural areas;(3)appropriately raise the policy-based financial start-up subsidies for vulnerable groups.It calls on all social strata to raise relevant financial education funds through fundraising and other means,so as to give targeted education and resource investment to poverty-stricken areas;(4)Attach importance to the development of rural vocational education,encourage more quality teachers to inject into the countryside,pay attention to the cultivation of entrepreneurial awareness and entrepreneurial ability of the educated,and improve the level of rural human capital.