Study On Profit Model Optimization Of Business Incubator

As an important carrier in the development process of innovation and entrepreneurship,business incubators need to give full play to their role in supporting entrepreneurship,helping start-ups solve start-up problems and reducing the failure rate.However,most domestic business incubators have some development problems,such as narrow income sources,insufficient competitiveness of main business,thin profit,weak profitability,serious dependence on government "blood transfusion" to maintain operation,and lack of "self-hematopoietization" ability.The profitability of business incubator is closely related to whether the incubator has a good profit model.A reasonable profit model can enable enterprises to form the ability of sustainable operation and continuous development,and form competitive advantages,so as to achieve the goal of sustainable development.Through the comparison of the nine incubators listed on the New Third Board,it is found that the two outstanding business incubators in China--the "all-round incubation + venture capital" profit model of Sinovation Works and the "shared office + social platform" profit model of CFG can create a sustained growth of high returns for the incubators.After understanding the meaning of the four elements proposed by Adrien,the components of the profit model are divided into profit point,profit source,profit object,profit leverage and profit barrier.Starting from these five elements,the composition and characteristics of the profit model of Sinovation Works and CFG are analyzed and evaluated in detail.Firstly,the research trends of profit model and business incubator are summarized,and related concepts are defined.Secondly,it summarizes the international experience in the establishment of profit models of excellent business incubators in two countries,namely the United States and Israel.Third,it analyzes the profit points,profit sources,profit objects,profit leverage and profit barriers of Sinovation Works and CFG business incubators,and evaluates the profitability reflected in the profit models of the two incubators through financial indicators.After the analysis,it is found that Sinovation Works achieves sustained profit growth through all-round incubation services and fund management outsourcing services.CFG maintains a high rental rate,technology enabling value-added services and scale expansion to create continuous growth of net profit through full-staff marketing strategy.The profit models of the two incubators have created high returns for themselves,forming strong profitability.Finally,based on the profit models of Sinovation Works and CFG,the paper summarizes the experience and enlightenment that can help ordinary incubators adjust their profit models,and puts forward specific suggestions for ordinary incubators to adjust and optimize their profit model structure from five aspects: profit point,profit source,profit object,profit leverage and profit barrier.Business incubators should not only use their resources to help start-ups grow,but also act as a bridge between start-ups and the external environment,combine internal and external resources,establish an incubation ecosystem,and play the backbone role of business incubators.At the same time,incubators also need to gradually promote their own development,provide professional and customized high value-added services,constantly increase the proportion of investment,and build a collaborative and open business incubation ecology through technological means.Based on the detailed analysis of the profit models of Sinovation Works and CFG business incubators,this paper summarizes the development experience for reference and emulate of business incubators in the development bottleneck,and provides some ideas for promoting the sustainable development of domestic business incubators.