Research On The Optimization Of Brokerage Business Operation Management Of A Securities Companies

With the continuous development of the securities industry,the transformation of securities company brokerage business to wealth management,the operation of securities companies is bound to be more complex,combined with the subversive changes brought by financial technology to securities companies,based on the Internet,5G,big data,artificial intelligence,RPA,blockchain,cloud computing,digital twins,augmented reality and other subversive technologies in the securities industry,the use of securities companies to put forward challenges to the operations management of securities companies.First of all,the background of A Securities Company,the development status of brokerage business,the layout of branches,and the content of brokerage business services are introduced.Focusing on the organizational structure,system norms,business processes,and related systems,the current situation of the operations management of the brokerage business of A Securities Company is introduced.Secondly,through interviews with operators in the same industry,study the advanced practices of brokerage operation management of securities companies in the industry;Through the questionnaire survey on the satisfaction of branch personnel,the existing problems in the operations management of the brokerage business of A Securities Company are analyzed.The reasons for the operations management of the brokerage business of A Securities Company are summarized as unreasonable division of responsibilities,scattered operations,cumbersome system processes,and less investment in information technology.In view of the problems,the optimization suggestions for adjusting the organizational structure,centralizing operations,streamlining operations,and intelligentizing operations are given.Finally,the optimization of the operations management of the brokerage business of securities companies is summarized from four aspects: organizational structure setting,operation system process,operation system construction,and financial technology empowerment.It is proposed that the organizational structure should be set up to concentrate operational functions as much as possible,and show economies of scale through centralization;The establishment of the operation system process should take the customer experience as the starting point,simplify the complexity,and the operation process must be practical and solidified through the system;Through the construction of an operation platform,the management of matters related to the operation of brokerage business is realized;Through financial technology empowerment,digitalization is embedded in the operation service process,and on the basis of digitalization,intelligent operation is gradually implemented.