Research On Marketing Strategy Optimization Of J Potato Company Based On Customer Value

In recent years,People’s attention and demand for agricultural products are increasing,agricultural products in the quality,appearance,packaging,and other aspects of the difference is becoming smaller and smaller,homogenization competition is fierce.How to stand out in the market competition,enhance the competitiveness of enterprises,this has become a must answer in front of agricultural enterprises.Under this background,many agricultural products enterprises aim at optimizing marketing strategy,and marketing strategy optimization based on customer value is becoming a new way to shape the competitiveness of enterprises.On the basis of combing the theory of customer value and marketing theory,taking the agricultural product enterprise J Potato Company as an example,through the methods of management data analysis,Customer Value System questionnaire,etc.,this paper shows the close relationship between the realization of customer value and the sales realization of the enterprise,and analyzes the deficiency of the enterprise in product strategy,product diversity,marketing investment,etc..It is put forward that enterprises should optimize marketing strategy from market segmentation,product strategy,Price Strategy,promotion strategy and channel strategy based on customer value theory.First,identify market segments,identify the enterprise market positioning and target market.Second,enhance the value of enterprise products,improve the differentiation of enterprise products,accelerate the introduction of new products,and constantly extend the enterprise industrial chain.The third is to optimize the price strategy of the enterprise and make good use of the customer perceived value pricing method.Further understand the psychological needs of customers,through promotional activities,scene experience,and other ways to improve the value of corporate image.Fourth,constantly consolidate the existing marketing channels,at the same time pay attention to direct marketing,the use of e-commerce platform,and constantly reduce the cost of time and energy costs of customers.With the help of the above methods to optimize the marketing strategy of enterprises,improve the recognition and competitiveness of products,so as to help enterprises to better transfer value to the target market.