Case Study On The Impact Of Shareholding Of Insurance Capital On The Target Listed Companies

2014 is an important year for the insurance industry.The release of the "new national ten articles" has brought new opportunities to the industry.However,in the external investment environment of "asset shortage" and downward interest rate,in order to alleviate the contradiction,the regulatory authorities have successively issued relevant policies to expand the investable scope of insurance funds and encourage insurance enterprises to take shares in public listed companies.This paper intends to study the impact of insurance fund listing on the invested company.This paper will take Ping An Life’s listing of China Fortune Land Development(CFLD)as a case to study the impact of China’s insurance fund listing on listed companies.As a typical case of the second round of card raising tide,the in-depth research and analysis of the card raising event is conducive to provide new ideas for the follow-up research.Firstly,this paper summarizes the current research status of the impact of insurance fund listing on listed companies.Secondly,it combs the process of Ping An Life’s brand raising CFLD,and then deeply considers and analyzes the background and motivation of its brand raising behavior.From the perspective of both parties,CFLD has too concentrated equity,resulting in a single development model,obvious disadvantages in the business model of industrial new town,and has encountered three problems of liquidity crisis.It is urgent to introduce strategic investors to help them out of their difficulties,and Ping An Life’s listing is more in need of insurance capital investment.Thirdly,from the four aspects of corporate governance structure,business model,financial performance and market value,this paper analyzes the impact of the listing of insurance funds on CFLD.Finally,it concludes that the listing of insurance funds has a significant positive impact on Listed Companies in the short term,but has no impact in the long term.