| With the "Made in China 2025" strategy proposed and in-depth,industrial Ethernet technology has been deep into the intelligent manufacturing field of any corner,the domestic demand for industrial Ethernet switch increased greatly.BH Company,established in 1924,is a foreign enterprise specializing in the r&d and production of industrial Ethernet switches.It has been the leader and technology leader in the field of industrial switches.With the development of social economy and technology,the improvement of the level of science and technology,the rise of domestic switch brands,BH company is facing more and more competition in the same industry,the competition in the industrial switch market is more and more fierce.This dissertation analyzes the marketing strategy of BH Company in China from the aspects of politics,economy,technology,competitors and customer demand.The development of BH Company has both opportunities and challenges.Through analysis,it is found that although BH company has a full range of industrial switch products,there is no corresponding cost-effective product for switch interface requirements in some specific segments,and the development of new products lags behind competitors.At the same time,BH company has few channels,the number of agents is obviously less than the competitors,and the market coverage is also behind the competitors.Combined with STP theory and 7Ps theory,this dissertation puts forward optimization suggestions for the existing problems of BH marketing strategy.It is hoped that the research of this dissertation can provide reference for the management of BH company to make marketing strategy in the future,and also for other enterprises in the field of industrial switch. |
