Since 2016,the central economic work conference,proposed "the house is used to live,not to fry" after positioning to firmly implement the "room for not fry" concept,the central government and government departments at all levels have carried out multiple regulation and control on the real estate industry.After the land price keeps rising but the housing price is strictly restricted and many places begin to implement the land policy of "centralized land supply",the real estate industry has stepped down from the altar of windfall profit and is hovering on the edge of profit line which is very limited or even may become a loss if it is careless.Strengthening fine management and optimizing operation management system have become important means for real estate enterprises to "reduce costs and increase efficiency" and adapt to current real estate policies.Through sorting out the operation and management work of BC Real Estate Wuhan Company,discover to there is operations management to carry out the operations does not reach the designated position,cost control does not reach the designated position,etc.Then focus on the analysis of the influence of changes in national land transaction policies and changes in "real estate market" policies on BC Real Estate Wuhan Company in recent years,and the analysis of the operation and management mode used by major domestic "head" real estate development enterprises in coping with these environmental changes.Some problems existing in the operation and management mode of BC Real Estate Wuhan Company are extracted and hoped to be helpful to the enterprise.Through the study,the following conclusions:(1)the good strategic operations management system can lead the enterprise to set up long-term goals and guide the enterprise development direction and focus of height with the operating process of system can promote the normal operation of the project,like a gear so enterprises set up the suitable for their own strategic operation system is very important.(2)Time is money,especially for housing enterprises with hundreds of millions of investment.Effectively improving the speed of project operation is an important indicator to save development costs,so it requires enterprises to strictly control the operation of each stage and node of the project.(3)If real estate enterprises want to survive and develop continuously,they must have new land for development.The main way to save investment and reduce risks under the premise of high land price is to fully investigate and accurately take land.Second,enterprises should seek the path of joint development through cooperation. |