Research On Supply Chain Decision-making Based On Buyer Financing

With the vigorous development of large e-commerce platforms,many platforms have organized "June Eighteen","Double Eleven" and other consumer festivals in order to increase market share and provide various preferential discounts on the activities.Today,with the rapid spread of information,it is easier for consumers to know the operating conditions of product enterprises.In the face of various promotions,consumers are gradually trained to be "strategic",that is,to delay the purchase of products and wait for the price reduction.We call them strategic customers.Strategic customers have a serious impact on ordinary small and medium-sized enterprises consigned on large e-commerce platforms.These enterprises need short-term financing to solve the problem of capital shortage in production and operation on the one hand,and on the other hand,they need to prevent the uncertain impact of strategic customers’ delayed purchase on sales.This paper establishes a three-level model,including a supplier with financial constraints,a large platform retailer without financial constraints and strategic customers.Sales is divided into two stages.The first stage is the normal sales period,and the second stage is the promotion season or the bankruptcy liquidation season.In the first sales period,the supplier can choose bank financing or buyer financing for production under the condition of capital shortage.After the end of the second sales period,the supplier will make repayment and asset liquidation.Strategic customers will choose to buy or wait in the first sales period(that is,buy in the second sales period)through the expected return of the difference between the psychological valuation and the product price.This paper will comprehensively use advanced mathematics,probability theory,game theory and other theories to analyze the impact of bank financing and buyer financing on supply chain decision-making and performance in the presence of strategic customers.Firstly,this paper analyzes strategic customers’ decisions regarding different funding conditions,product prices,and output in the supply chain.It determines whether strategic customers will choose to buy or wait based on the difference between strategic customers’ psychological valuation and price expectations,and divides the buying and waiting regions of the supplier’s profit function.Under the premise that banks provide competitive pricing loan rates,explore the operational decisions of suppliers under bank financing.Suppliers can find the optimal pricing and production volume in the buying region and other regions,and ultimately choose the optimal decision.Secondly,this paper analyzes the optimal decisions of suppliers and retailers under the buyer’s financing mode and compares the financing mode selection of suppliers under the condition of the existence of strategic customers.Research shows that retailers will provide risk-free interest rate for buyer financing,while suppliers will also choose buyer financing as the main financing mode.Suppliers can use similar methods to make decisions in bank financing to make decisions in buyer financing and obtain significantly higher returns than bank financing.Although retailers bear additional risks for suppliers,they also gain higher profits due to the larger supply chain cake.Thirdly,this paper analyzes the impact of strategic customers on the decision-making and performance of the three supply chains.For the integrated supply chain,coordination can be achieved only when the supply chain is not constrained by funds and makes joint decisions.The existing two decentralized supply chains,namely,buyer financing and bank financing,cannot make the supply chain achieve coordination.The decentralized supply chain performance of bank financing is the lowest.The overall supply chain cake is smaller due to the game brought by the third party.Even with the bank financing income,the overall supply chain performance of bank financing is still lower than that of buyer financing.When the proportion of strategic customers increases,all decentralized supply chains will be adversely affected,and the risk of supply chain will increase.Choosing buyer financing can alleviate the adverse impact of strategic customers.Finally,this article conducts a numerical analysis using Python,using actual numerical decision-making examples to prove the correctness of the conclusions,and proposes management suggestions for small and mediumsized enterprises in difficulties.