Research On The Marketing Strategy Of The Credit Business Of The County Sub-branch Under The Rural Revitalization Goal

In recent years,the issue of agriculture,rural areas and farmers has always been the most important issue of national concern.General Secretary Xi Jinping proposed a rural revitalization strategy at the 1 9th National Congress.Finance is the core of the development of the market economy,and in my country’s financial system,rural finance is indispensable.It has gradually become the backbone of serving rural revitalization.It is of far-reaching significance to investigate the practice of rural revitalization of financial services and improve the quality of rural revitalization strategy.Credit business is the core asset business of commercial banks.To promote credit business marketing strategy optimization,to enhance the competitiveness of commercial banks has a great role in promoting.Under the goal of rural revitalization,there are some common problems in the credit business marketing strategy of county branches of commercial banks.It is of great significance for the high quality development of the credit business of the County sub-branch of CCB to study the problems in the credit business marketing strategy of the Zheng ’an sub-branch of CCB under the goal of rural revitalization and put forward suggestions for optimization,at the same time,it can provide reference and reference for other commercial banks to make credit business marketing strategy.Based on the rural financial development theory,SWOT and other analytical methods,this paper takes the Zheng’an branch of CCB as an example to analyze the status quo of the credit business marketing of the county branch,the combination strategy of price,channel and promotion is analyzed and constructed.This has helped CCB’s credit marketing in Zheng ’an area to help it capture a larger share of the fierce competition.At the same time,this paper has certain guiding significance to other commercial banks.