Research On The Development Strategy Of TA Pharmaceutical Co., Ltd. Under The Background Of Big Healt

With the deepening of reform and opening up,China’s society,economy,culture,and other aspects have achieved unprecedented development.The living standards of the people have significantly improved,and the level of medical demand has also increased,promoting the prosperity and development of the pharmaceutical industry.People’s clothing,food,housing,transportation,birth,aging,illness,and death are manifestations of the essence of great health.The focus is on the risk factors and misconceptions that affect various types of health,advocating for a self-centered health management process.The pursuit is not only for the physical health of individual individuals,but also for the entire process of psychological,physiological,spiritual,moral,social,environmental,and other aspects of health.The promotion not only includes a healthy scientific life,A more healthy and correct consumption orientation.With the deepening of the concept of great health,the strong rise of various pharmaceutical industries has brought fierce competition to the market,and diabetes pharmaceutical industry is a typical case.From 2016 to2020,from the perspective of the global market of diabetes drugs,its diabetes drugs have steadily increased in the global market.China,Japan and the United States have become the top three countries in the global diabetes drug market.From the perspective of the market of diabetes drugs in China from 2016 to 2020,its total amount has steadily increased year by year.In the Chinese market,there is a significant difference from the situation where new drugs occupy an important position in the global market,85.5% are occupied by traditional drugs and insulin,while 14.5%are occupied by emerging products.In the context of general health,the diabetes pharmaceutical industry should seek advantages and avoid disadvantages,grasp the laws of market operation,effectively respond to opportunities and challenges,timely adjust strategies,and efficiently survive and develop.The research object of this paper is TA Pharmaceutical,which is a health pharmaceutical enterprise integrating R&D,production,sales and health recuperation.The company is mainly committed to the in-depth research and development of diabetes drugs.It is a professional diabetes pharmaceutical enterprise.The research object of this paper is TA Pharmaceutical,which is very representative among the same types in Guiyang.The research focus is also from the perspective of relevant theories of enterprise development strategy,Conduct a targeted in-depth analysis of the internal and external strategic environment,competitive environment,and other aspects of TA Pharmaceuticals,supplemented by specific analysis methods such as PEST,SWOT,and the Five Forces Model,to refine the competitive environment and internal and external environment of the entire process of TA Pharmaceuticals.Based on the results and the strategic goals of TA Pharmaceuticals in the context of great health,propose targeted implementation strategies and guarantee measures to promote orderly and stable development of the enterprise.There are the following innovations in this paper.First,in view of the broad prospect of diabetes pharmaceutical industry,but also facing fierce competition,actively develop a reasonable strategic plan for TA pharmaceutical industry,improve its market competitiveness,and at the same time provide reference for the development strategy selection of similar pharmaceutical industries.It is suitable for similar pharmaceutical industries to find the enterprise position in a complex and intense environment,and finally lock in the development strategy suitable for the enterprise;Secondly,for a long time,TA Pharmaceutical has lacked systematic strategic planning on how to develop,which has made it difficult for enterprises to leverage their own advantages and weak competitiveness.Therefore,discussing the development strategy of TA Pharmaceutical in the current context of overall health can help promote the transformation and upgrading of TA Pharmaceutical,and is also an important guarantee for its long-term development and sustainable operation in the future.