Research On The Coupling And Coordination Of Island Traffic And Zhoushan Tourism Industry Development

As China enters a new era of socialism with Chinese characteristics,the strategy of“Yangtze River Delta integration” has risen to a national strategy,and the importance of building a “transportation power” and “maritime power” has become increasingly prominent.The 14 th Five Year Plan clearly proposes to accelerate the construction of a modern comprehensive transportation system.In the development of the tourism industry,“travel” is the forerunner and foundation of tourism,which has a significant impact on tourism.At the same time,the tourism industry will also affects tourism traffic.The realization of high-quality and sustainable development of tourism transportation and tourism has gradually become a major research topic in the field of transportation and tourism.Located in the East China Sea,Zhoushan is the first archipelago-level national new district and an important node city of ‘the Belt and Road’,this paper studies the influence of island traffic on the development of Zhoushan tourism industry,and explores the development status,characteristics and correlation between island traffic and tourism industry.According to the ideas of theoretical research,current situation analysis and quantitative analysis,based on the theory of system coupling,tourism traffic and tourism flow,this paper uses literature analysis,empirical analysis and other methods to systematically study the impact of islands on the development of Zhoushan tourism industry.Firstly,it expounds the research background,purpose and significance,content and methods.Secondly,it defines the basic concepts,sorts out the research results of experts and scholars,expounds the development status of island traffic and Zhoushan tourism industry again,and uses quantitative analysis to study the impact of island traffic on Zhoushan tourism industry.In the study of coupling coordination degree,the comprehensive evaluation index of island traffic system increased from 0.3369 in 2010 to 0.5763 in 2019.The tourism industry evaluation index increased from 0.1714 in 2010 to 0.8204 in 2019,an increase of3.79 times,achieving substantial growth.From 2011 to 2012,the comprehensive development index of island traffic was higher than that of Zhoushan tourism industry,which was manifested as the lagging development of tourism industry.From 2013 to 2019,the comprehensive development index of Zhoushan tourism industry was higher than that of island traffic,which was characterized by the advanced development of tourism industry.From 2010 to 2012,the coupling coordination degree between island transportation and Zhoushan tourism industry increased from 0.49 to 0.588.In 2013,affected by the statistical caliber of the indicators,the coupling coordination degree decreased to 0.501;from 2013 to 2019,the coupling coordination degree increased from 0.501 to 0.829.The main conclusions of this paper are as follows : from 2010 to 2019,the island transportation and tourism industry achieved a certain degree of development,but there was an imbalance in development.In recent years,the level of transportation development lags behind the tourism industry,the island transportation tourism function is insufficient,and the transportation service function is still the main function.Zhoushan tourism industry index increased year by year.From 2010 to 2012,the coupling and coordination degree of the two systems changed from being on the verge of imbalance to being reluctantly coordinated.In 2019,good coordination was achieved.The development of the two systems gradually coupled and coordinated,but high-quality coordination has not yet been formed.The industrial interaction is not strong,and the driving role of the coupling mechanism has not been fully utilized.Continuous attention and optimization are needed.