Research On The Optimization Of JS Branch Marketing Strategy Of Agricultural Bank Of China Under The Environment Of Internet Finance

Today,with the rapid development of mobile network technology,the penetration rate of smart phones continues to improve,and Internet finance has gradually entered the public’s vision and been promoted rapidly.With the leapfrog development of Internet finance,third-party payment and P2 P online lending platforms have emerged at the right moment,and big data finance,crowdfunding and financing platforms and other Internet finance models have flourished.Internet finance has become an indispensable part of modern society and economic life because of its high efficiency and convenience in providing people with better financial services.Internet finance is a new form of financial business and service.It has promoted the transformation of the operation and management mode of the traditional banking industry,making it develop towards a safer and more efficient direction,and towards a more cost-effective direction.However,Internet finance provides a new opportunity and challenge for Chinese banking industry by making the marketing concept and model of traditional banks suffer a great impact.In this context,our banking industry must comply with the trend of The Times,constantly reform and improve their marketing strategies,comply with the development trend of Internet finance,in order to better achieve their strategic goals.Therefore,the innovation and improvement of traditional banking marketing strategy has a very practical guiding significance.This article takes Agricultural Bank of China JS branch as the research object,through the analysis of Agricultural Bank of China JS branch marketing status and existing problems,put forward innovative ideas and specific suggestions on its marketing strategy,for your reference.First of all,through the collation of domestic and foreign related literature,the formation of this paper’s research and thinking of the context.And the traditional marketing model,Internet marketing model and commercial bank model compared,belongs to the category of demonstration.Secondly,it analyzes the nature and characteristics of Internet finance and makes clear the characteristics and development course of Internet finance.The third is to analyze the status of JS branch marketing management,to explain the status quo of customer management.Using the classic 4P theory,this paper analyzes the status quo of JS branch customer marketing,and finds out the existing problems in marketing.The fourth is the use of SWOT analysis of the Internet finance background of internal resources and external environment are elaborated,for Agricultural Bank of China JS branch marketing strategy optimization and improvement to provide a basis.Finally,on the basis of the above analysis,in response to the Internet finance era JS branch is facing a new situation,this paper from the marketing concept,market orientation,target audience selection and service mode of four aspects of the optimization and improvement of the marketing strategy.Based on the above results,combined with 4P marketing and long tail marketing theory,this paper puts forward some countermeasures and suggestions on how to improve the Agricultural Bank of China JS branch marketing strategy under the background of Internet finance: product strategy,price strategy,channel strategy,advertising strategy and customer management strategy.