Research On Marketing Strategy Of Personal Credit Guarantee Insurance Products Of Wuhan Central Branch Of D Insurance Company

With the rapid development of economy,China’s personal consumption has entered a stage of rapid development.At the same time,China’s small and micro enterprises are also developing vigorously and occupy an important position in the national economy.However,the financing problem of small and micro enterprises has always been a major problem for the development of small and micro entrepreneurs.How to solve the financing problem of small and micro enterprises in China has become an important problem that the country must solve.In an environment where the demand for personal consumption credit and the capital demand of some small and micro enterprises are constantly increasing,personal credit guarantee insurance came into being.Personal credit guarantee insurance is an emerging blue ocean market that is gradually being accepted by everyone.As an important business of insurance companies,personal credit guarantee insurance reflects the important role of insurance companies in the financial field.Insurance companies cooperate with banks and other financial institutions to provide bank loan services for individual customers and small and micro entrepreneurs.The government has also issued various documents encouraging the development of personal credit guarantee insurance,which has made personal credit guarantee insurance develop rapidly under the favorable macro financial market background.This paper takes D Insurance Company Wuhan Central Branch as the research object to study the marketing strategy of its personal credit guarantee insurance business.On the basis of the research background,research significance,research status at home and abroad,related concepts and theories,the thesis first systematically analyzes and evaluates the marketing environment of the personal credit guarantee insurance business of D Insurance Company Wuhan Central Branch,and then analyzes the current target marketing strategy and marketing strategy status of the personal credit guarantee insurance business of D Insurance Company,and finds the existing problems through analysis;In view of the existing problems,the research believes that Wuhan Central Branch needs to adjust the current target market and market positioning of its personal credit guarantee insurance business.On this basis,it puts forward specific optimization suggestions for the marketing strategy combination of the company’s personal credit guarantee insurance business around product strategy,price strategy,distribution strategy,promotion strategy,personnel strategy,tangible display strategy,etc.The research results of this paper,on the one hand,can provide a theoretical basis for the future marketing strategy optimization of personal credit guarantee insurance business of D Insurance Company Wuhan Central Branch,and hope to provide a useful theoretical reference for the marketing practice of similar enterprises...