Research On The Evaluation And Promotion Of X Bank’s Financial Competitiveness

As the access conditions of Chinese financial industry are relaxed,Chinese commercial banks are faced with the impact of the rapid development of Internet financial products and the preemption of foreign banks to develop high-quality domestic customer resources,which makes the competition between banks increasingly heated.Financial competitiveness is a key part of the competitiveness of enterprises and an important reflection of the overall competitiveness of banks.Therefore,how to optimize the core financial competitiveness has gradually become a necessary strategy for the stable survival and long-term development of commercial banks.Most studies at home and abroad start from the enterprise competitiveness to study the financial competitiveness of enterprises,mainly from the definition of financial competitiveness,components,evaluation indicators and evaluation methods,the evaluation of financial competitiveness mainly focuses on manufacturing enterprises.However,scholars have not formed a complete and comprehensive evaluation system for the financial competitiveness of commercial banks.Taking X Bank as the research object,this paper evaluates the financial competitiveness of X Bank by using factor analysis method and comparative analysis method.Firstly,the relevant theories of financial competitiveness are summarized,the concept of financial competitiveness evaluation is defined and the purpose,evaluation index and evaluation method of financial competitiveness evaluation are introduced.Secondly,from the current situation of X bank’s financial competitiveness and its competitive environment,this paper analyzes the problems and causes of X Bank’s financial competitiveness and the necessity of financial competitiveness evaluation.Thirdly,the financial competitiveness evaluation system of X Bank is constructed from four aspects: development ability,profitability ability,risk control ability and liquidity ability.Subsequently,this evaluation system is used by factor analysis and cluster analysis to evaluate the financial competitiveness of X Bank,and it is compared with other 14 inter-bank banks.The results show that X Bank has a lot of room to improve its financial competitiveness.After further analysis of various factors,it is found that the profitability of X bank needs to be improved,its development ability is weak,its risk control ability needs to be strengthened,and its capital liquidity needs to be enhanced.Finally,In view of the existing problems,specific improvement strategies are proposed based on development ability,profitability,risk control ability and liquidity ability.It is hoped that the research content and conclusions of this paper will provide certain reference for improving the financial competitiveness of X Bank and provide reference for other commercial banks to improve their financial competitiveness.