Research On Optimization Of Promotion Strategy Of "Cloud Flash Payment" In B City

With the rapid development of mobile Internet technology,it is more and more convenient for people to access the Internet.At the same time,with the continuous popularization of intelligent terminals,the penetration rate of mobile payment in China is far ahead.At present,China’s mobile payment market has reached more than 50% of the payment market,and mobile payment has become an important business card in China.Due to the prominent advantages of mobile payment such as convenience and security,people’s acceptance and utilization rate are getting higher and higher.Whether it is people’s living payment,daily life shopping,or even shopping in the vegetable market and other life scenes,mobile payment can be used to realize convenient payment.Mobile payment not only reduces the burden on customers to carry wallets,but also reduces the trouble for merchants to change.In order to comply with the future and direction of the payment market,Union Pay,together with commercial banks,launched Cloud Flash Payment mobile payment products.After several years of promotion,users and the market have improved greatly,becoming the third largest mobile payment platform in China.However,compared with the previous Wechat payment and Alipay,there is still a big gap in the number of Cloud Flash Payment APP users and market share.After several years of Cloud Flash Payment promotion,Cloud Flash Payment promotion began to face the bottleneck problems of slow growth of new users and low user activity.In this case,it is very urgent and crucial to effectively analyze the current Cloud Flash Payment promotion strategy,optimize and apply it.This research will investigate and analyze the problems faced by the promotion of Cloud Flash Payment in B City,and analyze the current market situation of Cloud Flash Payment in B City by using the relevant methods of market research and pest,SWOT and other tools,so as to explore the key points that should be paid attention to in the promotion of Cloud Flash Payment in B City.At the same time,the STP market segmentation theory and 4Ps marketing mix theory are used to optimize the market positioning,marketing mix strategy and other promotion strategies of Cloud Flash Payment in B City,fully grasp the accuracy of its positioning,analyze the effectiveness of the strategy in detail,and finally put forward safeguard measures for the implementation of the strategy.