| The three-year reform of state-owned enterprises will end in 2022.As an important part of the reform of state-owned enterprises,the reform of mixed ownership has formed a common development trend.Since 2016,the department store industry,where Chongqing Department Store is located,has been squeezed by online shopping and offline shopping centers,and the development pressure is huge.We must find a way out through reform.In recent years,through the reform of mixed ownership,many companies in different industries have emerged from the development dilemma and improved operational efficiency and profitability.Based on this,this paper selects the representative enterprises of department store industry,Chongqing Department Store,to provide reference for the reform of other enterprises in the department store industry through its mixed ownership reform experience.Meanwhile,it can also analyze the deficiency in the mixed ownership reform of Chongqing Department Store itself,in order to help Chongqing Department Store further improve its management quality.This article first explain the relevant concepts,classifies the theoretical basis,systematically carries out a comprehensive reform of the ownership of Chongqing Department Store,and lays a foundation for the follow-up research.Secondly,it is to study the influence of mixed ownership reform on the performance of Chongqing Department Store.On the one hand,it is to study the financial performance,and explore the influence of mixed ownership reform of Chongqing Department Store on the financial performance of the enterprise through the methods of event analysis,case analysis and factor analysis.On the other hand,non-financial performance is studied from both positive and negative perspectives.Finally,according to the results of this study,there will be suggestions for this study.The research shows that the reform of Chongqing Department Store Group can effectively help reduce costs,improve efficiency,and improve the profitability and operating ability of enterprises.In terms of non-financial indicators,the diversification of ownership reform can enable enterprises to realize digital transformation faster and more effectively and improve corporate governance.But at the same time,there are also some problems after the mixed ownership reform,such as hollowing out of major shareholders and insufficient stock incentives.Therefore,the document puts forward three scientific arguments,that is,the reform of mixed ownership should make full use of the resource advantages of investors,prevent private shareholders from infringing the interests of the company,and supervise the establishment of incentive system.At the same time,in the process of comprehensive ownership reform,we must continue to consolidate resources,strengthen the power control mechanism,determine scientific benchmarks,and propose three suggestions.We hope that,due to the experience of diversified ownership reform,some department stores will play an extremely important role in the successful implementation of mixed ownership reform in state-owned enterprises in Chongqing,China,to protect the increase in the value of government assets. |
