Research On The Market Competition Strategy Of State-owned Internet Of Things Enterprises

For any enterprise,the market competition strategy is an important indicator of survival and development.With the rapid development of the information industry,the C-end market directly facing users is constantly saturated and the growth is weak.At the same time,various emerging businesses emerge one after another,which puts forward a test for the market competition strategy of state-owned Internet of Things enterprises.Subject to operators current focus on the priority of Internet market,market intelligence is not timely,product listing time,ecosystem is not sound,unreasonable assessment methods,Internet of things business revenue in the overall income of telecom operators is very low,Internet of things related business is not reflected in the operator system has its own value level.For C enterprises,as a professional subsidiary of the Internet of Things under communication operators,the number of Internet card connections and the number of users are the core survival foundation,but the related business platform and industry solutions expanded on this are the competitive places for the future information industry.The content of this paper is the market competitiveness promotion strategy,so the various elements related to this are the main content of this paper.Core competitiveness theory,strategic management theory and marketing theory can be well applied to the research of the market competitiveness strategy of state-owned Internet of Things enterprises.First,this paper collects,analyzes and studies many related theories and works at home and abroad,and focuses on the elements related to these related theories and Internet of Things enterprises.Secondly,the specific operation situation of domestic and foreign Internet of Things enterprises in the government and enterprise market,as well as the domestic macro-political and economic environment related to the Internet of Things are analyzed and explained.Then,from the perspective of the Internet of Things industry itself,this paper studies the advantages,disadvantages,opportunities and challenges related to the market in the characteristic market competition environment of C enterprises,so as to provide theoretical support for determining the final strategy in the next step.Finally,according to the above theoretical analysis,get the overall planning of "a horizontal a vertical",namely on the basis of urban Internet horizontal development,on the basis of industry Internet vertical development,got six key improvement strategy,respectively is:in the era of 5G rethink Internet of things,rely on connection to build high-quality services,marketing channels,and the linkage of the capital party,build value ability system and stimulate organizational vitality.According to the author’s actual work experience from the beginning of 2019,it is found that the core competitiveness of state-owned Internet of Things enterprises and all information-related enterprises should be implemented to the development of platform economy.Then through the jump of market ability,product ability,support ability,from all aspects to improve their core market competitiveness.At the same time,the author itself has been in the domestic and foreign communication operators,related professional companies,Internet companies and the government,group users cooperation case collection and analysis,found for C enterprises,whether based on the core ability,the government agencies and large industry enterprise service support work,and then driven by ToB ToC,is the success of market competitiveness strategy.Among the many strategies,establishing stable cooperation with the government and enterprises is one of the most valuable means.Therefore,how to improve the market competitiveness of related business parts has become an important way for C enterprises to establish their market dominant position.