Research On Effectiveness Evaluation System Of Online Advertising Project

With the advent of the information age,the emergence of Internet products subverts the restrictions of traditional industries and is no longer limited by the time and place of traditional industries.To a certain extent,it can expand the traffic to the greatest extent and bring convenience to more people.With the continuous iterative upgrading of the Internet model,the commercialization and Realization of the Internet has become a key area for Internet giants.Online advertising is generated from online traffic.Online advertising projects occupy a very important position in every Internet company.The framework of online advertising project is important and complex,and its effectiveness evaluation is a very important and necessary link.A perfect efficiency evaluation system is an important means to improve the business iteration efficiency of online advertising projects,ensure the quality of online advertising projects and control risks.In the Internet era,various technical architectures are also evolving at a high speed,and various development languages are blooming in the market.The efficiency system of large-scale project system is also constantly upgrading.From continuous integration,continuous deployment to continuous integration efficiency platform,it empowers the business system to improve the efficiency of the business system.It is of great research value to establish an effective effectiveness evaluation system based on online advertising projects.Based on the effectiveness evaluation theory,this paper constructs a multi-dimensional effectiveness evaluation system for the business iterative process and dependent effectiveness platform of online advertising project,and calculates the effectiveness evaluation result data of each evaluation goal from setting the effectiveness evaluation goal,dismantling the effectiveness evaluation index,determining the effectiveness evaluation standard and establishing the effectiveness evaluation model,Finally,according to the current situation of the effectiveness evaluation system,set the improvement goal and verify the effectiveness of each dimension.The corresponding solutions to the problems encountered in the process of effectiveness evaluation are given,and the effectiveness guarantee means in the process of effectiveness evaluation are given.