Research On Marketing Channel Optimization Of DSN Brand Children’s Wear Company

With the rapid and healthy development of our country’s economy,as well as in recent years,China’s "comprehensive second child "fertility policy in-depth implementation,following the traditional men’s and women’s clothing,children’s clothing consumer market has become another emerging market,in China’s entire clothing industry,its share can not be ignored,children’s clothing retail industry has developed into one of China’s most development potential clothing consumer market,children’s clothing consumer market will continue to usher in new development opportunities,at the same time there are still huge challenges,Such as the overall clothing market situation is not optimistic,the textile and garment industry labor costs increase,children’s clothing production enterprises too many brands,children’s clothing production enterprises sales channels vague positioning and so on,children’s clothing enterprises must choose suitable for the future development of the enterprise marketing channels,improve the sales of enterprises,in order to strive for the children’s clothing industry in the fierce market competition is not eliminated by the market.This century,children’s clothing marketing management is the most important management of channels,so to master a good marketing channel is a strong performance of children’s clothing enterprises with strong market competitiveness.DSN brand children’s clothing enterprises in the domestic children’s clothing market and even the entire international children’s clothing market,to promote the world and China’s new generation of children’s wear industry,we must improve and strengthen the management and expansion of enterprise marketing channels,the most important first step is how to choose a suitable for the future development of DSN brand children’s clothing enterprises marketing channels and strategies.This paper will provide strategic guidance and suggestions to the marketing channels of DSN brand children’s clothing enterprises through theory and practice,in order to effectively reduce the loss and business risk of children’s clothing enterprises in the process of marketing channel expansion and development,to achieve rapid and effective development,and also provide some feasible reference and reference inspiration for the optimization of marketing channels for other similar brand children’s clothing enterprises.The main framework content of this paper is divided into five parts,among which,the first chapter is the introduction,focusing on the exploration background and significance of this topic,and gives the research method,research content and research ideas of this topic.The second chapter is the DSN company overall situation and sales channel situation of a series of explanation,the third chapter is on the basis of the current situation analysis,combined with channel marketing theory,analyze the factors affecting DSN sales channel,and find out the current channel marketing problems,the fourth chapter is on the basis of structure optimization goals and principles,and give Suggestions for optimization and improvement,the fifth chapter is the safeguard measures for the optimization scheme.