Financial Performance Research Of The Backdoor Listing Of EasyHome

In recent years,the development of China’s economic market has become more mature,the home furnishing industry,as one of the oldest and most competitive industries,is seeking new business model reform,but lack of funds for industrial upgrading reform can be said to be difficult.Capital is the lifeblood of enterprise development,and enterprises without capital also lack the ability of sustainable operation.In this case,enterprises have to enter the capital market to obtain funds for development.If Chinese enterprises want to enter the capital market,there are two ways to achieve the purpose: IPO and backdoor listing.Due to many restrictions on IPO review conditions,long waiting period and high cost,relatively more convenient and rapid backdoor listing has become the primary choice of enterprises.However,the negative controversies surrounding the backdoor listing,such as insider trading and stock price manipulation,have attracted the attention of all parties.Therefore,it is very important to study whether backdoor listing is beneficial to enterprise development and promotes industrial upgrading.In this context,as household industry model enterprise unexpectedly the home of new retail Group Co.,Ltd.(hereinafter referred to as the "home")backdoor Wuhan Zhongnan ltd.Group Co.,Ltd(hereinafter referred to as "Wuhan zhongshang"),the reorganization of popular inside and outside the industry,so will be unexpectedly the home of the backdoor listing financial performance studies as the research object.Firstly,the basic information of both parties and the backdoor transaction process are introduced.Then,the backdoor listing of Juran Home is analyzed based on the motivation and performance.The financial performance before and after backdoor listing is compared and analyzed from different perspectives of financial index method,EVA evaluation method and non-financial index.Through the research,the following conclusions are drawn: Wuhan Zhongshang as a suitable shell resources,in line with the choice of unexpectedly home;This backdoor listing has a positive effect on the financial performance of Unexpectedly home in general and is a relatively successful restructuring transaction.Through the study of the backdoor listing case of Unexpectedly Home,the impact of backdoor listing on financial performance is analyzed.The innovation point in the research process is that Unexpectedly Home is the first enterprise in the home furnishing industry that adopts backdoor listing to achieve the target of listing.Taking it as the research object can provide more reference for the home furnishing enterprises to be listed.However,due to the short time of backdoor listing of Unexpectedly Home,limited research data selected,and due to the great impact of COVID-19 on home furnishingindustry,the comparability of financial data is weakened,so there are certain deficiencies in the study.However,it is still hoped that the enlightenment obtained from the study can be of certain reference significance for future backdoor listing enterprises.When backdoor listing,enterprises can carefully choose appropriate shell resources,reasonably evaluate the value of the company,correctly formulate transaction plans,recognize the risks behind backdoor transactions,and improve the success rate of backdoor listing.