Research On The Cost Stickiness Of Zhujiang Beer Under The Background Of National Logistics Standardization

"Whoever has the standard wins the world",the standard determines the control of the market.From this point of view,the standard is also a kind of rule of the game.In the era of the knowledge economy,the market competition standard is particularly prominent.As the blood between the various links in the overall operation of the coherent market environment,the implementation of logistics standardization can accelerate the speed of circulation between various elements of the market supply chain and promote the overall process of highquality development of the market.Specifically,the main contents of logistics standardization include standardization of pallets,plate transportation and circulation sharing,standardization of logistics facilities and equipment,interoperability and sharing of logistics information platforms,etc.In terms of information,the efficiency of resource allocation can be improved through digital information sharing;Unified equipment and facility standards improve transportation efficiency and reduce cargo damage rate,thereby contributing to the efficiency of enterprise cost management.To explore the economic consequences of national logistics standardization on enterprise cost management,this thesis selects Zhujiang Beer,one of the first batch of listed enterprises in the national logistics standardization pilot manufacturing industry,as a research case,and takes enterprise cost stickiness as a research perspective to explore the two correlations and influence paths.On the one hand,it is helpful to explore the influencing factors of enterprise cost stickiness from the perspective of logistics standardization,which is an exogenous event and brings empirical evidence from the micro perspective of enterprises for the positive impact of my country’s logistics standardization system construction on enterprise transportation efficiency and resource allocation efficiency.On the other hand,it provides a theoretical reference for the relevant government departments and committees responsible for logistics standardization to promote the layout of logistics standardization,reduce social logistics cost consumption,prompt non-logistics enterprises to promote logistics standardization promptly,and improve the efficiency of enterprise cost management and deployment.Based on the existing research results and the actual situation of Zhujiang Beer,this thesis takes "the impact of national logistics standardization on enterprise cost stickiness" as the core research question,and further answers: the path that national logistics standardization affects enterprise cost stickiness.This thesis firstly understands the existing research situation by combing the existing research and then based on the relevant concept theory,makes a systematic analysis of the impact of Zhujiang Beer logistics standardization on cost stickiness.We use the WEISS model to calculate the corporate cost stickiness value of Zhujiang Beer and conduct a trend analysis on the content of the company’s cost stickiness data.Secondly,the OLS model is constructed using the data of Zhujiang Beer itself and the beverage manufacturing industry,and the impact of logistics standardization on the cost stickiness of enterprises is further verified through empirical analysis.Finally,through the comparison and analysis of Zhujiang Beer itself and Yanjing Beer before and after the implementation of logistics standardization,it explores the impact path of logistics standardization on enterprise cost stickiness from three aspects: employee density,asset density,and agency cost.The above research conclusions are as follows:(1)the national logistics standardization promotes the reduction of the overall level of enterprise cost stickiness;(2)From the enterprise cost stickiness data,the total operating cost of Zhujiang Beer has slowed down,Specifically,the slowdown of the growth rate of sales expenses,the decrease of administrative expenses,the increase of financial expense interest income,and the decrease of asset impairment loss,It can be seen that managers’ ability to adjust and control enterprise costs has been optimized on the whole;(3)The influence of national logistics standardization on the cost stickiness of enterprises is mainly manifested as follows: promoting the intelligent mechanization of enterprises,Instead of production employees who repeat single jobs,At the same time,to improve the overall personnel education level of the enterprise,Promote the improvement of the management efficiency of enterprises,This further reduces the adjustment cost of the front-line staff;Reduce the density of less liquid fixed assets and intangible assets,Thus reducing the adjustment pressure of the enterprise;Enhance the information integration of the enterprise’s internal and external markets,Improved the information transparency of enterprises,It then reduces the self-profit space of managers,Reduce enterprise agency costs.The value of this article is as follows: First,At the academic level,I made a supplementary contribution to the economic consequences of logistics standardization and the policy influencing factors of cost stickiness;Second part,Provide policy makers and government personnel at all levels with theoretical evidence that logistics standardization plays a positive role in the effectiveness of enterprise cost management,to promote it to integrate the basic theory of logistics standardization with practical business activities,Further accelerate the construction process of China’s logistics standardization system;Third,Provide an external perspective for companies and external investors,Improve enterprises’ awareness of the positive impact of the implementation of logistics standardization,To promote enterprises to enhance the enthusiasm of carrying out logistics standardization,Improve the cost control ability of enterprises,Combined with their own advantages to make conducive to the long-term development of the enterprise behavior and decisions.