Research On Private Banking Business Competitive Strategy Of Shanghai Pudong Development Bank Dalian Branch

With the rapid development of China’s economy,residents’ personal wealth keeps accumulating.Especially in recent years,the business model and wealth creation model have changed,and the scale and investable assets of the high net worth population have been expanding day by day.High net worth individuals not only need to maintain and increase their wealth,but also have specialized,customized and diversified financial services in comprehensive asset allocation at home and abroad,such as tax planning,legal isolation and family inheritance.Traditional single wealth management business has been difficult to meet ultra-high net worth customers who have created and owned a lot of wealth that ever-changing comprehensive and personalized family asset management needs.The development of the business sector will usher in new opportunities and challenges.SPDB DL Branch is a managed branch in Liaoning.In view of the high level of economic development and the high concentration of high-net-worth individuals in the region,with the development of the private banking business in the region,It is highly competitive in the industry.DL Branch is not only responsible for implementing the head office’s strategic intention of the region,but also needs to specify its own business competition strategy according to the market situation,in order to better expand customers,enhance market position and obtain market resources.Based on the research on the development process of private banking business of commercial banks in my country,this paper aims at the core elements of Shanghai Pudong Development Bank’s private banking,and conducts an in-depth study of the current development status from different perspectives experience,this paper takes DL Branch of SPDB Bank as an example,and analyses the opportunities and challenges that commercial banks’ private banking business faces in the context of the growing demand for professional and diversified financial services,the change of investment mentality of high net worth individuals,the implementation and promotion of new capital management regulations,the development of Internet finance and the gradual opening up of the financial industry.With the combination of the current changes in the wealth management and the essence of financial services,as well as the international competition brought caused by China’s opening up to the outside world.Comparing the private banking business of SPDB DL branch and other peers in the DL region,And by sorting out the business of each bank,and combining with SWOT analysis tools,comparing the advantages and disadvantages of SPDB DL branch and other competitors,and combining the environment and their own endowments,select the appropriate details.segment the market and adjust the current competitive strategy.At the same time,this paper combines the in-depth analysis of cases and the relevant scientific theories at home and abroad,it is starts the research from a new perspective,and takes the competitive strategy of horizontal competition as the starting point to analyze the competitive path of the private business of commercial banks.Be able to extract and summarize practical theories and suggestions for the realization of business operation efficiency,Provide constructive,easy-to-implement and implement development strategies for private banking business facing new battlefields and new competition connotations for commercial banks in my country.