Research On The Development Strategy Of Corporate Finance Of Shijiazhuang Branch Of Bank A

With the improvement of the degree of marketization and competition of commercial banks,China’s commercial banks pay more attention to the development of intermediate business on the basis of traditional deposit and loan business.As an important source of income for the intermediary business of commercial banks,it has gradually become a new growth point for banks to realize the income of intermediary business.With the growth of surplus funds of enterprises,public institutions,social groups and minor enterprises in China,the market prospect of public financial services is considerable,and it plays a positive role in various enterprises.Through literature analysis,this paper summarizes the relevant research results of commercial banks at home and abroad,and studies the corporate finance of Shijiazhuang branch of bank A with the help of SWOT model,financial innovation theory and customer relationship management theory.The main research ideas are as follows: Firstly,make an overall overview of the development status of the corporate financial of Shijiazhuang branch of bank A,Secondly,it analyzes the problems existing in its current development in the form of interview and investigation,such as product homogenization,imperfect assessment and insufficient personnel quality,and then analyzes the internal and external environment of Shijiazhuang branch for the development of the corporate finance business through SWOT model,and points out the advantages of branches,capital and assets;the disadvantages in products,customers,talents and technology;the competitive challenges faced by banks and non banks,as well as its development opportunities in the post asset management transformation era,the awakening of corporate financial management consciousness and the increasing expansion of investors,Finally,it puts forward the development countermeasures for the corporate finance.Through research,Shijiazhuang branch of bank A can make up for the problems existing in the development of the corporate finance business and achieve long-term development by expanding customer resources,enhancing product investment and research ability,improving the comprehensive quality of employees,segmenting customers and improving the assessment mechanism.