Research On Operation And Maintenance Business Marketing Strategy Of Hangzhou Advance Company

China is one of the countries with the most abundant wind energy in the world,and the wind power industry has entered a stage of high quality and stable development.In 2020,China’s new grid connected capacity of wind power reached71.67 million k W.From January to April 2021,the new grid connected capacity reached 6.6 million k W,and the cumulative grid connected capacity reached 288 million k W.There are about 140,000 wind turbines in operation in China,and the total installed capacity ranked first in the world.It is expected that by the end of 2023,China’s cumulative wind power grid connection capacity will reach 425 million k W,and the unit capacity connected to the grid over 5 years will reach 184 million k W,accounting for 43.3% of the total grid connection capacity.At present,wind turbine capacity and its operation duration has risen,result in the booming demand of maintenance services of the developers to the quality guarantee wind turbine,and the Wind motor market will develop vigorously.Meanwhile,wind power operation and maintenance service providers led by developers,turbine manufacturers,component suppliers and third parties are gradually increasing,which intensifies the market competition.Hangzhou Advance Drive Chain Company,a professional wind power component operation and maintenance company,must develop scientific marketing strategies in market segmentation,target market selection,market positioning,service mode,price,channel,promotion and other aspects,so as to improve its competitiveness and realize customer value.Firstly,this paper analyzes the comprehensive strength and business status of Hangzhou Advance Drive Chain Company,and PEST analysis is used to analyze the company’s status according to the relevant data of the macro environment.Secondly,the market demand and competitive environment are analyzed and further a conclusion of the wind power gearbox operation and maintenance is summarized by SWOT analysis.Combined with the strategic development planning objectives of Hangzhou Advance Drive Chain Company,STP marketing strategy and 4P marketing strategy of wind power gearbox operation and maintenance business are formulated,and on this basis,the implementation and safeguard measures of marketing strategy of wind power gearbox operation and maintenance business are put forward.The research is helpful for Hangzhou Advance Drive Chain Company to define its own positioning,improve market competitiveness,expand the operation scale of the company,and achieve the company’s strategic planning goals.To a certain extent,the marketing strategy of Hangzhou Advance Drive Chain Company could provide some reference to wind power gearbox operation and maintenance companies.