Performance Analysis And Improvement Countermeasures Of Reverse Merger Of Wuhan Zhongshang By Easyhome

The listing of enterprises can expand brand awareness and scale,also it can optimize various asset structures and improve the industry status of enterprises.Compared with IPO listing,the listing of enterprises through reverse merger can save time and cost and simplify the listing process.Therefore,many enterprises give priority to the listing mode with low threshold and high efficiency through reverse merger.According to the survey,the future market development prospect of home retail industry is broad.It is also a wise choice for industry enterprises to go public through reverse mergers and acquisitions,which can quickly help enterprises improve their own strength and make rational use of resources.However,scholars at home and abroad have different views on whether reverse merger listing can improve enterprise performance.The existing research on reverse merger performance focuses more on the Internet and real estate industry,and there is insufficient research on the performance of reverse merger listing in home retail industry.The practice of reverse merger in home retail industry urgently needs the guidance of innovative achievements.Therefore,it is necessary to study the performance of reverse mergers and acquisitions in home retail industry.Starting with the mode of reverse merger and acquisition,this paper selects the backdoor case of state-owned assets in 2019,the reverse merger and acquisition of Wuhan Zhongshang by Easyhome.Firstly,it introduces the basic situation of both sides of the reverse merger event,explains the background and transaction process of the event in detail,and deeply analyzes the possible risks and impacts of the reverse merger of Easyhome;This paper selects four performance analysis methods to comprehensively evaluate the performance of this reverse merger from three perspectives:market performance,financial performance and comprehensive performance.It uses event research method to study the market performance of reverse merger of Easyhome,uses financial index analysis method and EVA analysis method to study the financial performance of reverse merger of Easyhome,and combines it with balanced scorecard to study the comprehensive performance of reverse merger of Easyhome;Secondly,it analyzes the comprehensive performance of Easyhome after listing through reverse mergers and acquisitions,and puts forward performance improvement countermeasures;Finally,it comes to the conclusion of the reverse merger Performance Research of Easyhome.By building a comprehensive and reasonable performance evaluation system,the research results of this paper show that the reverse merger market performance of Easyhome is significant,the financial performance is less than expected,and the comprehensive performance has been improved.In general,the reverse merger listing of Easyhome has performed well in all aspects,which can be regarded as a successful case of reverse merger listing in the home retail industry,and will provide ideas and inspiration for enterprises in the home retail industry whether to go public through reverse merger.