Research On Inclusive Financial Product Innovation Of Rural Revitalization Supported By Rural Commercial Banks

The basic development strategy of contemporary China in rural construction is the rural revitalization strategy.Its strategic purpose is to create a prosperous rural village,promote a livable environment in rural areas,revitalize local culture,efficiently manage rural areas,and ultimately make rural residents live a prosperous life.The strategy has an obvious positive effect on the improvement of the living conditions of my country’s rural areas and farmers.Its promotion will inevitably lead to a great improvement in the economic development,policy formulation,and cultural atmosphere in the rural areas,and will provide more opportunities for the development of rural finance.More financial support policies have made it more convenient and efficient And as more and more new policies serve the "Sannong",more financial institutions will pay more attention to the "Sannong" financial market,creating greater competition for rural commercial banks that have long been rooted in the "Sannong" market.pressure.This thesis mainly studies the issue of the innovation to support rural revitalization,and proposes the significance and optimization measures of rural commercial banks’ promotion of inclusive finance and innovation of inclusive financial products in the context of rural revitalization.Guided by the theoretical foundations of rural finance,financial financial innovation and financial product innovation,and information asymmetry,this thesis provides an overview of rural commercial banks and case banks.Discuss and use SWOT analysis strategy to propose that J Rural Commercial Bank should choose SO development strategy in the context of rural revitalization.Based on the empirical case analysis of J Rural Commercial Bank,and drawing on the practical experience of some domestic and foreign financial institutions in the innovation of inclusive financial products,this thesis proposes that in the context of rural revitalization,rural commercial banks should make full use of opportunities and conditions,and focus on improving financial services.Measures will be taken to improve the service quality of rural inclusive financial products in terms of level,extending the depth of financial services,and improving information transparency and reciprocity.This thesis will combine the changes brought by the rural revitalization strategy to my country’s rural areas,and put forward the significance of promoting rural inclusive finance and innovating inclusive financial products in the context of rural revitalization.Guided by the theoretical foundations of rural finance,financial financial innovation and financial product innovation,and information asymmetry,this thesis summarizes the current domestic and foreign research results on rural inclusive financial product innovation.Then,through a combination of theory and empirical cases,it analyzes the current situation of rural commercial bank inclusive financial product innovation,and takes J rural commercial bank as an empirical research case,from the perspective of market breadth,market depth and information asymmetry.From this perspective,it comprehensively analyzes the problems and reasons of J Rural Commercial Bank’s innovation in inclusive financial products.Finally,based on the SWOT analysis model,it analyzes and describes the opportunities and challenges faced by J Rural Commercial Bank in serving "Sannong".In the context of rural revitalization,rural commercial banks should take measures in terms of the depth,breadth,and information transparency of financial products,so as to promote the continuous improvement of the innovation level of rural commercial banks’ inclusive financial products and achieve their own high-quality,leap-forward development goals.