Research On Working Capital Management Of Xincheng Holding Zhaoqing Company

New City Holding Zhaoqing Company belongs to New City Holding Group,which was established in 1993 in Changzhou,Jiangsu Province,and is currently headquartered in Shanghai.After nearly 30 years of development and accumulation,New City Holding has now become one of the first-class real estate enterprises in China,and is a comprehensive commercial and residential real estate development and operation enterprise group.According to the group’s 2021 financial report,the total assets of the company have been nearly 600 billion yuan,enough to show the strong strength of New City Holdings.Under the guidance of group expansion strategy,Zhaoqing company in recent years,in the face of the macro situation,bold innovation,adopted the expansion strategy,based on the purpose of reducing the pressure of company capital,Zhaoqing company leadership established mergers and acquisitions management strategy,avoid direct development of huge cost,more choice into the project,relying on their own industry background for secondary operation,mature management system and sales model directly copied to the project,realize rapid sales,speed up the project capital return,improve the turnover rate.On this basis,Zhaoqing company gives full play to its own advantages,relying on the group background,and actively explore the property management market.In terms of management structure,Zhaoqing company adopts the headquarters-company model,the company decision committee is responsible for the highest level of decision-making,and shoulders the responsibility of the enterprise development and formulation.Decision decisions have the management is responsible for execution,so that in order to ensure the company decision can achieve the expected effect,for working capital management is crucial,although the company management for the effort,but in recent years due to the internal and external environment changes,a variety of factors caused the company cost procurement responsibilities,target cost management,sales,extend the collection cycle and capital exposure increased risk resistance problem,therefore,for Zhaoqing company need to improve in this respect.This paper analyzes the theory of enterprise working capital management from the perspective of channel from business process,channel management and other aspects,on the basis of practical problems from the improvement of channel relationship and the optimization of structure,and tries to put forward the optimization scheme that can solve the problem of working capital management of real estate enterprises.Through the guidance of the classic theory,than the industry leader company management data information,comprehensive combing Zhaoqing company all levels of operating capital management,reveals the Zhaoqing company working capital problem is the supplier management is not standard,improper cost process control,environment policy tightening and financing way.On the basis of understanding the working capital management problems and reasons of Xincheng Holdings Zhaoqing Company,This paper combines the theoretical guidance of the channel perspective,Finally,the optimization plan suitable for the working capital management of Zhaoqing Company will be proposed,That is,to establish the classified supplier management system and the upstream partner chain to establish the supplier management system;By establishing the efficiency mode and efficiency and cost target mechanism of industrial production to realize the purpose of strengthening the cost process control efforts;Improvement through customer service aspects,Reduce the negative customer experience of long cycles,Improve the sales control process,Improve the income of sales channels and other measures to mobilize resources to quickly recover funds;Focus on asset securitization,namely the REITs model and supply chain financing financing,Take both as the choice to enrich the company’s financing methods,To improve the ability to raise funds in the future,Reduce your future capital exposure.Through the above optimization scheme,we can reduce the working capital risks that enterprises may be faced with.It is expected that the research in this paper will provide a new path for Xincheng Holding to optimize the working capital management of Zhaoqing Company.At the same time,the study of this paper will have some reference or reference significance for the optimization of working capital management of enterprises in the same industry.