Research On The Mechanism Of Digital Creative Products Promoting The Development Of Scenic Spots

With the beginning of the The Fourteenth Five-Year Plan,China’s cultural tourism industry is moving towards a high-quality development path.The traditional tourism development model with scenic spot ticket revenue as the main economic source is not enough to meet the needs of the current integrated development of culture and tourism.The development of digital creative products can effectively provide support for the development of scenic spots,help scenic spots break away from the limitation of relying solely on traditional resources and realize industrial transformation.In the environment of changing the main body of consumer groups,the services to be provided by scenic spots also need to turn to the global tourism mode of multi-party integration of cultural,scientific and technological experience.Through the research on the mechanism of digital creative products promoting the development of scenic spots,it is concluded that digital creative products can comprehensively improve the scenic spots from the perspectives of industry,marketing and economy.The way for digital creative products to improve the attraction of scenic spots to new consumers is to deeply integrate with the cultural resources of scenic spots,generate emotional connection with users and get market recognition.Digital creative products and scenic spots have a two-way impact.Products provide topics for scenic spots,and scenic spots build scenes for products,so as to improve the stickiness of user groups through the combination of online and offline.Finally,according to the actual situation of the existing resources of Wudang Mountain,the advantages and disadvantages are analyzed.The scenic spot has perfect infrastructure and orderly management,and has significant advantages in the number and quality of cultural relics and the number of visitors.However,the scenic spot is still dominated by middle-aged and elderly consumers,with fewer young people.In the environment of changing consumers,its tourism brand development is more difficult to get rid of the communication dilemma.Therefore,taking Wudang Mountain as an example,this paper uses the existing high-quality cultural resources,combined with digital creative products to design relevant cultural and creative products,and tries to improve the tourism experience of the scenic spot according to the existing conditions,so as to deeply explore the transformation process between the traditional cultural resources and creative products of the scenic spot,sort out and summarize the role of creative products in promoting the development of the scenic spot.