Research On Tourism Development Of Changlinhe Ancient Town In Feidong County From The Perspective Of Tourists

In recent years,rural tourism has gradually become a new way of tourism in China.In the west,rural tourism is a way to escape industrial pollution and live a fast life.China’s rural tourism rose in the late 1980 s and early 1990 s.With the modernization of China’s economy,rural tourism has also developed.Rural tourism is not only the best way for urban people to relax and relax,but also the main way for people to find nostalgia.In order to implement the national strategy of "Rural Revitalization",the State Council and relevant ministries and commissions have successively launched new measures to promote the quality,efficiency,transformation and upgrading of rural tourism.It can be seen that realizing the high-quality development of rural tourism industry is one of the important factors to prosper the rural economy,promote the sustainable development of rural ecological civilization,and realize the modernization of agriculture and rural areas and the all-round revitalization of rural areas[1].In the guiding opinions on promoting the sustainable development of rural tourism,17 departments including the Ministry of culture and tourism and the national development and Reform Commission clearly put forward that it is necessary to strengthen the supporting policy support for the development of rural tourism.In the process of rural development,it is necessary to strengthen the expansion of the quality and scale of rural tourism and improve the level of rural economic development.Therefore,the development of rural tourism has become an important strategy for national development.From the investigation and development experience of foreign rural tourism,rural tourism is a new trend of future industry development.As a new situation of rural tourism construction,ancient town tourism reflects that ancient towns will play a leading role in the tourism development model.Therefore,through in-depth research on the construction and development of Changlinhe ancient town,the author starts from the perspective of tourist satisfaction research.First,the author explains the concepts and research types of rural tourism and tourist satisfaction.Then,the author expounds and comments on the research on ancient town tourism at home and abroad.Finally,the author analyzes the development status and challenges of Changlinhe ancient town in Feidong County,and collects the original data by means of tourist satisfaction questionnaire,Mainly using the SWOT analysis method,literature research method and questionnaire survey method,this paper systematically analyzes the tourist satisfaction of Changlinhe ancient town in FeidongCounty,and puts forward the corresponding development countermeasures.At the same time,it also provides a reference for the development of rural tourism in other areas[2].