Research On The Marketing Of Personal Financial Management Business Of Sichuan Branch Of Bank Of Communications

In recent years,with the further development of economy and society,people’s demand for financial services has emerged higher requirements.Commercial banks develop personal financial services and aim higher to get the profit in the financial field.Personal financial products shall be used to promote the development of loans and deposits of commercial banks,and on the basis of maintaining the customers,actively develop new customers,enrich the bank’s product database so as to attract more customers and bring more development to the bank.Due to many uncertainties in personal financial products,it is of great significance for the sustainable development of personal financial products Sichuan Branch of Bank of Communications to carry out targeted precision marketing and strengthen risk management to achieve a reasonable balance between benefits and risks.This article takes Sichuan Branch of Bank of Communications as the research object,carries on the research through the application marketing theory,and has carried on the discussion to the development tendency.The article revolves the question the proposal,the analysis and the solution question mentality writing.Based on the PEST and Porter’s Five Forces analysis,this paper analyzes the internal and external environment of the personal financial products of Sichuan Branch of Bank of Communications.Through to the marketing present situation description,summarizes the main question.In view of the problems in personal financial management business of Sichuan Branch of Bank of Communications,it is proposed to do more in the transformation and updating of banks by promoting product transformation,and improve the quality of employees so the Sichuan branch of bank of communications could developed healthily and rapidly.