Competitiveness Evaluation And Promotion Strategy Research Of Service-oriented Manufacturing Enterprises

At present,the global manufacturing industry is facing a new round of revolution.The continuous deepening of the industrial division of labor,the vigorous development of the service sector,and the innovative application of information technology are all driving major changes in the manufacturing models of various countries.From a global perspective,the degree of integration of manufacturing and services is becoming more and more obvious,and the servitization of manufacturing has become an important trend in the development of manufacturing in my country and even in other countries in the world.In view of the current predicament of "big but not strong" in the development of my country’s manufacturing industry,it is difficult to cultivate a competitive advantage by continuing to rely on the traditional manufacturing model,and the added value of physical products can bring limited value-added space,so tapping the value-added potential of intangible services has become an improvement key to business competitiveness.In order to accelerate the pace of service-oriented manufacturing,the Chinese government has issued a series of policy documents to guide the transformation of traditional manufacturing into service-oriented manufacturing and promote high-quality development of enterprises.After several years of exploration,a group of service-oriented manufacturing enterprises that have been transformed earlier in my country have begun to show their advantages and play a certain exemplary role.In this context,this paper explores the formation mechanism of the competitiveness of service-oriented manufacturing enterprises,and conducts evaluation research on the development level of their competitiveness.It is conducive to promoting the stable development of my country’s service-oriented manufacturing enterprises and guiding more traditional manufacturing industries in my country to transform and upgrade.Based on the combing of domestic and foreign related literature and the analysis of related concepts and theoretical foundations,this paper firstly analyzes the formation mechanism of the competitiveness of service-oriented manufacturing enterprises;Secondly,combined with the characteristics of service-oriented manufacturing enterprises,a competitiveness evaluation system covering 6 aspects of service capability,differentiation capability,low-cost operation capability,innovation capability,profitability,and solvency capability was constructed.By selecting the sample data of 74service-oriented manufacturing demonstration enterprises listed in Shanghai and Shenzhen A shares from 2017 to 2020,With the help of factor analysis and improved TOPSIS comprehensive evaluation method,an empirical study is carried out on the competitiveness level of sample enterprises;Finally,the strategies for improving the competitiveness of service-oriented manufacturing enterprises are put forward from the level of enterprises and governments.Research conclusion: Firstly,from the two levels of product service system and value chain,it is found that service-oriented manufacturing can cultivate the core competitiveness of enterprises by enhancing the differentiation and low-cost advantages of enterprises;Secondly,through the research,it is found that the level of competitiveness of service-oriented manufacturing enterprises in my country is significantly different.The top-ranked companies have relatively strong comprehensive capabilities and few weaknesses,while the bottom-ranked companies have obvious shortcomings in development and their competitiveness needs to be improved.From the perspective of factor score weights,service capability,differentiation and low-cost operation capability have higher load values on the second and third main factors.It shows that the input of service elements plays an important role in enhancing the competitiveness of enterprises,and the development of service-oriented manufacturing is correct and effective;Finally,it is proposed that enterprises should enhance their competitiveness by deepening the reform of service-oriented manufacturing,increasing R&D innovation,and tapping the development potential of traditional elements;the government should further improve the policy system related to service-oriented manufacturing,strengthen the construction of service platforms and industrial clusters,etc.Type manufacturing enterprises develop healthily and steadily.