Research On The Management Model And Diffusion Effect Of Yuansheng Orchard In Zhumadian Cit

In the new period of agricultural transformation and upgrading,governments at all levels attach great importance to the cultivation of new agricultural business entities.In order to thoroughly implement the spirit of the Central Conference on Rural Work and the First Document of the CPC Central Committee in 2022,the Ministry of Agriculture and Rural Affairs issued the Implementation Opinions of the Ministry of Agriculture and Rural Affairs on the Implementation of the Deployment of the Key Work of Comprehensively Promoting Rural Revitalization by the CPC Central Committee and The State Council in 2022 on March 23,2022,aiming to promote the action of new agricultural business entities.To accelerate the high-quality development of new agricultural business entities.Zhumadian city is an important agricultural production area in the central region.In the process of promoting the development of modern agriculture,the new agricultural management subject has made great progress.Zhumadian yu xing sheng agricultural science and technology co.,LTD.(Yuansheng orchard)as a key leading enterprises in Zhumadian,with the help of the municipal agricultural science and technology park and the municipal star gen project of heaven and earth,and give full play to the core of the technology integration and demonstration leading role,core to stimulate demonstration area,to promote the radiative zone,demonstration and diffusion effect remarkable achievements.Taking Yuansheng orchard as the representative,it is of theoretical and practical significance to study its operation model and diffusion effect.Based on this,this paper takes the operation mode and diffusion effect of Yuansheng orchards as the research object,analyzes the operation mode and diffusion effect of Yuansheng orchards by literature review method,field interview method,empirical analysis method and statistical analysis method,and according to the guidance of relevant theories.First of Zhumadian Yuansheng orchard development and status of the current investigation,analyzing the present development status of source,super orchard,and from Yuansheng orchards agricultural materials technology services,production and business cooperation,summarizes the current Yuansheng orchard brand expanding market development way,from before,during or after three stages conclusion Yuansheng orchard mode of production and operation,Finally,the diffusion effect of The operation mode of Yuansheng orchard is summarized from three aspects of demonstration,driving and radiation.On this basis,the problems existing in the operation mode of Yuansheng orchard and the full play of the diffusion effect are analyzed,and countermeasures and suggestions are put forward for the development and improvement of Yuansheng Orchard in the next step.Through the research,the following conclusions are drawn :(1)Yuansheng orchard has achieved good economic benefits since its establishment,which has a significant demonstration and driving effect on the agricultural development in the surrounding areas and has a strong driving effect on the surrounding rural economy.(2)Based on the three diffusion advantages of technology,mode innovation,marketing and word of mouth,Yuansheng Orchard realizes the technology and industry diffusion to the surrounding rural areas by means of transformation achievements in the core area,educational cooperation in the demonstration area and improvement of industrial structure in the radiation area.(3)Through research,it is found that the current business model and diffusion effect of Yuansheng orchard still have problems:financing channels are narrow,and it is difficult to raise funds;Infrastructure construction is not perfect;Lack of high-quality personnel;Lack of effective brand building;Poor marketing.(4)In view of the problems,this paper proposes the following improvement strategies: actively guide and encourage the innovation and development of investment and financing mechanism in policy;Perfect orchard supporting facilities construction;Promote the construction of professional talent team,set up professional marketing and management team;Promote brand standard construction,scientifically improve product quality;Strengthen marketing promotion and strive for multi-channel publicity.