Research On The Promotion Strategy Of K Company’s Core Competitiveness Based On Knowledge Capital

Scientific and technological small and medium-sized enterprises are an important force in the ranks of small and medium-sized enterprises in China.The development of economic globalization not only brings new opportunities but also new challenges to scientific and technological small and medium-sized enterprises.In today’s social and economic form,the progress of science and technology has higher and higher requirements for the overall strength and sustainable development of science and technology-based small and medium-sized enterprises.In order to gain a favorable position in the fierce competition,enterprises must have unique competitive advantages that are not replaced and difficult to imitate,that is,core competitiveness.How to cultivate core competitiveness so that enterprises can be in a favorable position in market competition is the key issue that enterprises need to consider.With the development of knowledge economy,knowledge capital has gradually become the key factor leading the profitable market,and gradually replaced other capital as an important part of core competitiveness.Knowledge capital has become an important strategic resource for small and medium-sized scientific and technological enterprises.Its absorption,accumulation and application of knowledge capital plays a key role in cultivating core competitiveness.As a technology-based small and medium-sized enterprise,K company has an urgent demand for technical talents,especially knowledge reserves.Therefore,the transformation of knowledge into enterprise core competitiveness is the most effective and favorable way for K Company to obtain competitive advantage.On the basis of organizing the research results of knowledge capital and core competitiveness at home and abroad,this thesis analyzes the relationship between them in detail,summarizes the constituent factors of K company’s core competitiveness,constructs the evaluation index system of K company’s core competitiveness according to Delphi method,makes quantitative analysis on it through analytic hierarchy process,determines the weight of each index,and makes a comprehensive evaluation on K company’s core competitiveness.Finally,based on the perspective of knowledge capital,this thesis gives countermeasures and suggestions on how to improve and develop the core competitiveness of K company.The research of this thesis plays a very important role in the consolidation and improvement of the core competitiveness of K company,and also has a certain reference significance for other similar scientific and technological small and medium-sized enterprises.