Research On The Transformation And Development Of Personal Financial Management Business Of ZL Ban

With the reform and opening up,China’s economic level has developed rapidly.The accumulation of funds and personal wealth brought by economic development has promoted the continuous innovation of financial instruments and the rapid development of asset management business.At the same time,with the growth of business,it has also brought a series of financial risks and regulatory loopholes.In early 2018,with the research and consent of the State Council,The people’s Bank of China jointly issued the guidance on regulating the asset management business of financial institutions with the China Banking and Insurance Regulatory Commission and other regulatory institutions.The introduction of the new regulations has directly subverted the development mode of financial management business of commercial banks,caused a huge impact on their business development,and forced commercial banks to carry out business reform and financial innovation.Therefore,for small and medium-sized city commercial banks,the implementation of the new regulations is both pressure and opportunity.If we can effectively seize this opportunity,it will bring rapid development to financial management business and even overtake in corners.This paper selects ZL bank as the research object.Through the investigation and analysis of the bank’s financial business data,it is found that under the background of increasingly strict regulatory policies,the Bank continues to reduce the pressure of principal guaranteed financial products,the scale of financial business has decreased from about 20 billion in 2015 to 9.4 billion now,and the personal financial business is shrinking.Through data research and questionnaire survey,it is found that the bank has serious homogenization of personal financial products in the sales link,sales channels and marketing management restrict the development of financial business,short-term customer investment and small amount of single-phase financial collection in the investment operation link,imperfect risk management system and insufficient investor education in risk management.Finally,according to the problems existing in the personal financial business of ZL bank,the paper strategically suggests that it prepare for the financial subsidiary,improve the risk structure,establish a professional investment and research team,and tactically suggests that it strengthen product innovation and build a characteristic business brand.Through this study,I hope to help its personal financial business development,and also hope to play a certain reference significance to other small and medium-sized city commercial banks.