Research On Development Strategy Of Haikou Night Tourism Products Under RMIP Mode

In Haikou,a large number of tourists come to Haikou to stay overnight every year,which provides a large number of tourist bases for the development of the local night tourism economy,and how to develop reasonable and effective night tourism products is worth in-depth thinking.From the perspective of tourists’ experience willingness,this paper obtains the corresponding data using the questionnaire method,constructs the night tourism product development model,and proposes the targeted night tourism product development strategy based on the model results.Firstly,we select the model method and factor index system of night product development model based on RMIP theory,and discuss the influence factors of tourists to experience Haikou.Finally,based on the modeling empirical results,select the most influential factor as the basis of Haikou night tourism product development,and put forward the corresponding night tourism product development strategy.The paper mainly obtained the following important conclusions:First,the reason why tourists are willing to experience Haikou night tourism products is to enjoy the coastal night scenery,experience duty-free shops,shopping and business districts,feel the night life atmosphere in Haikou;not willing to experience the lack of local cultural characteristics,poor relevant supporting service facilities,poor traffic conditions,too tired to travel,do not want to go out.Second,the importance weights of resource perception,product perception,product perception and image perception in the night tourism product development model are 0.269,0.208,0.262 and 0.261,respectively.At the same time,the importance of resource perception factors is the highest,which shows that in the development of night tourism products,we need to give priority to the development and promotion of night tourism product resources,highlight the Haikou characteristic night tourism product resources,and take into account the coordinated development of the other three factors.Three is from the weight of secondary indicators and weight ranking,resource richness,resource scarcity,resource viewing recreation value perception,product surrounding complete facilities,government propaganda awareness,tourist network awareness,product planning rationality influence factors,this shows in the process of night tourism product development need to highly strengthen the construction of the above factors,and better attract tourists to experience Haikou night city tourism products.