| After the reform of non-tradable shares,China’s capital market ushered in the era of full circulation.Since then,the concept of company value maximization has emerged and developed into the primary goal of operation and development of listed companies.The concept of market value management has also evolved and gradually gained the favor of listed companies.Now,under the special market background of COVID-19,relevant market value management research should also include the epidemic into relevant factors for re-analysis and discussion.This paper expounds the concepts and theoretical basis of market value management,and makes a quantitative analysis of the market value performance of iron and steel enterprises under the COVID-19 pandemic.The study found that the COVID-19 epidemic in 2020 had a great impact on the steel industry.In the initial stage of the outbreak,it brought a great impact to the upstream and downstream industry chains of the entire steel industry.Therefore,it is necessary to take targeted market value management measures to cope with it.In the specific analysis,signal transmission theory and investor expectation theory are used to provide theoretical support for various market value management activities proposed,and explain the principle of how various market value management activities promote the market value growth of iron and steel enterprises in the context of the epidemic.In case study part,the value of management measures for the inspection on the practical significance,and verify the case of the disease is effective in promoting the company’s growth,at the same time,combining with the actual analysis of the inherent risk and measures to implement the internal mechanism of perfect,has the feasibility and operability of scheme are given,namely: the value of perfecting internal management system;Guard against financial risks of share repurchase;Strengthen the supervision of share repurchase process;Establish a good social image;Improve information disclosure. |
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