Research On The Influencing Factors Of Mass Consumption Intention

With the continuous development of intelligent manufacturing technology and Internet technology,the degree of mobile phone intelligence is increasing,which provides a lot of convenience for life.Mobile payment has quickly established a stable market in China because of its convenience,quickness,security and many other characteristics.According to the survey results,the total amount of mobile payment in China has increased by more than 130.1 trillion yuan since the first quarter of 2011.According to the survey results,the total amount of mobile payment has been in the third quarter of 2011,which has been more than 130.1 trillion yuan since the issuance of mobile payment licenses.This fully shows that mobile payment is gradually changing people’s consumption habits.Especially in 2017,two major payment platforms successively launched red envelope subsidies,and mobile payment has been better promoted in the competition between the two.Driven by the capital market,the security and compatibility of mobile payment have been greatly developed.Since then,China’s mobile payment field has entered the fast lane.However,with the development of mobile payment,the problems in mobile payment are gradually exposed.Therefore,China stopped issuing mobile payment licenses after 2015.How to make consumers feel more comfortable using mobile payment,how to improve the efficiency of mobile payment and enhance the public’s willingness to consume has become increasingly important.Firstly,this paper analyzes the research background and purpose,research significance and methods of mobile payment.At the same time,taking mobile payment as the keyword,this paper searches the literature at home and abroad,and combs the corresponding conclusions,which provides the research direction for the later research.Secondly,it expounds the category and theory of relevant concepts involved in this paper,which provides a theoretical basis for the establishment of the research model and establishes the conceptual boundary.Thirdly,it focuses on the interference of mobile payment on consumption.Thirdly,firstly,the impact of mobile payment on individual consumption intention is studied.On the basis of establishing the impact model,the Likert quantitative analysis is used to score,and the common factors are extracted through the factor method.The independent variables are used for regression analysis of the intermediate variables and the intermediate variables are used for the dependent variables,and the impact relationship is obtained.Then,according to the overall interference characteristics of mobile payment on Residents’ consumption,VAR modeling is carried out,and Eviews10 is analyzed.It is found that the growth rate of mobile payment scale(x2)and Per capita disposable income of residents(x1)can significantly promote residents’ per capita consumption(y).Finally,it summarizes the influence trend obtained above,and gives the development strategy of mobile payment.According to this study,it can be found that the growth rate of mobile payment scale can significantly promote residents’ per capita consumption,and Per capita disposable income of residents can significantly promote residents’ per capita consumption.In view of the promotion significance of mobile payment,we can ensure the scientificity of mobile payment by continuously improving mobile payment.