Research On Competitive Strategy Of Qumei Household Custom Furniture Businesss

This paper analyzes and studies the competitive strategy of furniture customization business of Qumei Home Group Co.LTD.(hereinafter referred to as"QM Home").Using literature research,case studies,comparative analysis and other research methods,reviews the relevant competitive strategy,custom furniture,household industry related literature,using PEST sub-division tools,potter five model,strategic group analysis tools and models,such as to sibutramine household furniture custom business external environment,competitors status,analyzes the strategy group.Through the value chain,VRIO internal organizational ability analysis and SWOT analysis,the paper summarizes the advantages and disadvantages,opportunities and threats of Qumei’s home furniture customization business.Through the above analysis,sibutramine household furniture customization business should take differentiation strategy,the brand building,product development,marketing services and so on to choose the differential operation,the enhancement enterprise’s core competitiveness,and countermeasures are put forward on the sibutramine household furniture customization business strategy implementation,from the product,channel,brand push mode,management,organization,personnel management,financing guarantee,enterprise Industry culture and other aspects of the initiative.Through the research on the competitive strategy of qumei furniture customization business,it is beneficial for Qumei to find the effective way to develop the customized furniture business and enhance the competitiveness of Qumei to deal with the market.In addition,for other custom furniture companies to provide reference,promote the benign development of furniture market.