Research On The Improvement Strategy Of Personal Finance Service Quality Of H Bank G Sub-branch

In recent years,with the steady development of industrialization in China,the number of commercial banks has mushroomed.However,the ensuing homogenization of these banks’ business operations increases the risks of market operation.It is not difficult to find that,on the one hand,the external services of major banks are similar,on the other hand,the concept of customer service of banks has changed.The internal and external attacks of these factors make banks to expand their own business development through transformation,and at the same time to expand their own development by constantly improving the quality of service.It is not difficult to find that the key point to improve the competition of banks lies in the financial service level,which means that when commercial banks continuously improve the service quality,they can better improve the satisfaction of users.In the discussion of this paper,G branch of H Bank is selected as the research object.At the same time,in order to discuss the necessity,the SERVQUAL model is used to analyze the problems existing in the service quality of G branch.According to the obtained data,the relevant paths to improve the service quality of G branch are further proposed.Throughout the whole paper,this paper can be divided into the following parts:First,the background,purpose and significance of this research are described.Second,analyze the current development of service quality of the research object;Thirdly,combined with the model used,according to the data obtained from the questionnaire survey in the early stage,further discuss the problems existing in the current service quality of G Branch;Fourthly,further improve the service quality of G Branch based on the analysis of the third part;The conclusions of this research are as follows:based on the tangible service level,to constantly improve the construction of intelligent online shop,gradually customer-oriented optimization of the business environment,fixed regular optimization and improvement of service facilities;From the perspective of reliability dimension analysis,it is necessary to continuously improve the functional literacy of service personnel.These basic skills involve all aspects of etiquette and operation norms.We should earnestly grasp the time factor,in this process,we should give full play to the role of the lobby manager,when necessary,we should greet politely,service for customers;In helping customers to complete the service guarantee link,to create the best service moment with customer satisfaction as the center;From the perspective of empathy analysis,customers should be classified and service programs suitable for customer satisfaction should be adopted.It is believed that as long as the above optimization service scheme can be effectively adopted,G Branch will continue to improve service quality and stand out among similar banks.This topic analyzes G Sub-branch as the research object,and provides an effective solution for the improvement of the overall service quality of G sub-branch.At the same time,this research scheme can provide some reference for other commercial banks to improve their service quality,laying a solid foundation for the stable development of commercial banks.