| Water is the basis for human survival and development,and its significance to human society is selfevident.Therefore,the development of urban water supply and drainage industry has attracted more and more attention from the state and local governments at all levels.However,affected by internal and external environment for a long time,water supply and drainage enterprises often fall into losses and business expansion problems.It is urgent to seek new strategic fulcrum by formulating reasonable development strategies to break the development dilemma and achieve high-quality and sustainable development At present,with the acceleration of economic globalization,the implementation of the national strategy of "Ecological conservation and high-quality development of the Yellow River Basin",the rapid advancement of urbanization,and the implementation of various local policies,the development of urban water supply and drainage industry has brought new opportunities and challenges.This paper takes Shizuishan Runze Water Supply and Drainage Company as the research object.While occupying the water supply and drainage market in Shizuishan city,the company is affected by factors such as economic downturn,user reduction and aging of internal equipment.The company’s core competitiveness is lacking and it faces the problem of reformulating its development strategy.Firstly,the paper summarizes the implementation of the company’s current strategy,and analyzes the existing problems,and lays a foundation for the company to find the correct strategic positioning and formulate the development strategy again.Then,Use PEST analysis,Porter’s Five Forces model and other tools to fully analyze the external environment,such as the macro environment and industry competition environment of the company,as well as the internal environment,such as internal resources and core capabilities.Based on the above research,the company’s development strategy is formulated with the help of SWOT analysis,Internal Factor Evaluation Matrix,External Factor Evaluation Matrix,Quantitative Strategic Planning Matrix tools,,put forward in conformity with the practical integration of shizuishan moist water supply company development strategy,and formulate ten targeted strategic moves,three key functional strategy and 6 aspects of security measures,to support the smooth implementation of the integration strategy.This paper provides a reasonable strategic development plan for Shizuishan Runze water supply and drainage Company,and provides guidance and reference for the company to improve its own comprehensive strength and achieve high quality and long-term development. |
