Transformation Strategy Of DJ Company New Infrastructure Construction

During the 14th Five-Year Plan period,China was in a period of profound adjustment,which was unprecedented in a century.In order to actively respond to the economic downturn and the increase in unemployment caused by COVID-19,and realize the commitment of "dual carbon",promote the innovation of energy use technology and drive the development of industries,China timely put forward the "new infrastructure" policy."New infrastructure",with informatization,digitalization and intelligence as its core technologies,plays an important role in accelerating the reform of industrial structure and building a new pattern of domestic and international double-cycle development.DJ company,as a representative enterprise in the power construction industry,takes power supply construction as its main business.In recent years,under the influence of policy regulation,the development of traditional businesses is in a difficult situation,with the market share decreasing year by year and the survival and development dilemma.To undertake national policy advantage,promoting enterprise to develop high quality,speed up the transformation and upgrading of the company,based on the in-depth analysis of the DJ company’s advantage and disadvantage,opportunity and challenge under the background of the new infrastructure,a variety of tools such as SWOT analysis,QSPM matrix analysis,summarized and put forward the growth strategy and diversification strategy of combining the transformation measures.Starting from two dimensions of business structure diversification and business model integration,the strategy puts forward the "3+N" business pattern and the "construction,investment and operation" integrated business model to help enterprises develop with high quality and high efficiency.Finally,safeguard measures are put forward from the following five aspects: organizational structure,technology upgrade,capital guarantee,talent absorption and risk control to ensure the smooth transformation of enterprises.The transformation strategy has laid a foundation for the company’s survival and development and pointed out the direction.The formulation of "3+N" business pattern provides flexible expansion space for enterprise transformation.The proposal of integrated business model conforms to the background of new infrastructure development and is conducive to enhancing the core competitiveness of enterprises.At the same time,DJ Company,as the backbone member of power Construction Group,has a strong industry representative,his successful experience has also brought enlightenment for the transformation and reform of brother units,and has practical guiding significance for the development of the industry.