Research On Reputational Risk Management Of S Commercial Bank

In February 2021,the China Banking and Insurance Regulatory Commission promulgated the Measures for the Reputational Risk Management of Banking and Insurance Institutions(for Trial Implementation),requiring banking institutions to establish mechanisms for pre-assessment,monitoring,classification,response and disposal,reporting,assessment and accountability of reputational risks to effectively prevent and resolve reputational risks.In recent years,there have been frequent occurrences of reputational risk events in banking financial institutions,and S commercial bank are also plagued by reputational risk management.How to strengthen reputational risk management and eliminate hidden risks has become an important issue for S commercial bank.This paper sorts out and summarizes the related concepts,domestic and foreign literatures and theories of reputation risk management,deeply analyzes the current status of S commercial bank reputation risk management,adopts the expert interview method and makes an interview outline,and collects the reputation risk management related personnel of S commercial bank on the reputation of S commercial bank.Analysis and judgment of risk-related situations,on the basis of obtaining data,use AHP to analyze the main factors affecting the reputation risk of S commercial bank,and use the fuzzy comprehensive evaluation method to evaluate,in-depth analysis of the existing reputation risk management of S commercial bank.On this basis,it puts forward the countermeasures for the reputation risk prevention of S commercial bank,and gives suggestions for improvement.The first chapter introduces the background,significance,methods,ideas and other contents of the research;the second chapter summarizes and analyzes domestic and foreign literature research;the third chapter studies the current situation of S commercial bank reputation risk management;The fourth chapter evaluates the reputation risk status of S commercial bank by using the analytic hierarchy process and the fuzzy comprehensive evaluation method;Chapter 5 puts forward the existing problems of reputation risk management of S commercial bank based on the current situation analysis and risk assessment results;Chapter 6 aims at the existing problems,from strengthening reputation risk identification,improving reputation risk monitoring,strengthening reputation risk response and disposal,improving reputation risk post-mortem accountability and rectification,and strengthening communication and collaboration.Chapter 7 summarizes the full text and puts forward shortcomings and prospects.The contribution of this paper is that firstly,small and medium-sized local commercial bank have weak anti-risk capabilities,relatively low reputation and rating,and are more likely to induce reputational risk,so the research on reputational risk management is more targeted and practical;secondly,"Measures for the Reputational Risk Management of Banking and Insurance Institutions(for Trial Implementation)"is the first reputational risk management norm issued by the regulatory authorities in the world,There are not many researches on this method in the previous literature;The first-hand data and data have fully considered the current trend of "strict supervision" in my country,which is more in line with the actual situation in China.