| At present,China has entered a new stage of development,economic development and financial reform need to implement the new concept of development,commercial banks need to play an active role in the construction of a new development pattern,all these have put forward higher goals for the development of commercial banks in the new situation.As an innovative business vigorously developed by the banking industry in recent years,investment banks have played a key role in the transformation and development and upgrading of commercial banks,representing the future development of commercial banks and facing the pressure of continuous optimization and adjustment.With the supply-side reform of the domestic economy,structural adjustment has achieved results,the initial battle of financial return to its roots and preventing and resolving financial risks has been won,and the requirements of commercial banks’ investment banking business not adapting to the new stage of development have become increasingly prominent.This thesis expounds the necessity and significance of developing investment banking business from the perspective of the development history and development mode of investment banking business.Then,taking The Bank of Qingdao as a case,it analyzes the overall environment of the development of investment banking business of The Bank of Qingdao,establishes the external factor evaluation(EFE)matrix through PEST analysis and porter’s Five Forces model industry environment analysis,and then analyzes the development of investment banking business of the Bank of Qingdao by SWOT analysis.This thesis analyzes the overall development history of Bank of Qingdao and the development situation of investment banking business,and analyzes the advantages and disadvantages of Bank of Qingdao by comparing with other banks,and establishes the Internal factor evaluation(IFE)matrix.Finally,based on the above analysis and the actual situation of The Bank of Qingdao,the strategic choice of investment banking business development of the Bank of Qingdao is put forward,that is,to adopt differentiated competition strategy,and the specific measures for the implementation of the strategy are put forward,including market selection,product selection,marketing methods and the guarantee to be taken.Through the research of this thesis,it provides reference and basis for the development of investment banking business of other domestic commercial banks,including Qingdao Bank,which is conducive to the healthy and orderly development of China’s banking industry.This article innovation is put forward the strategic choice of investment banking business in Qingdao,and puts forward the implementation of the specific direction on the strategic direction and the associated security,on the analysis method USES the PEST analysis,porter five model analysis,finally through the theory combined with practice,designated by the implementation plan,with strong practical application value,At the same time,it has a high reference value for the city commercial banks represented by Qingdao Bank. |
