Research On The Development Of Bond Underwriting Business Of NJ Bank Suzhou Branch

In recent years,the development of domestic bond market is good,and the proportion of direct bond financing in the total social financing is constantly increasing.Bond business has become one of the important channels of corporate financing.At the same time,the interbank bond market,the core part of China’s bond market,has become an important part of the national economic system.It is also the main battlefield for major commercial banks to develop the intermediary business of investment banking and stimulate other businesses such as deposit and settlement.The diversified development of the investment banking business,which mainly focuses on bond underwriting,on the one hand can enhance the comprehensive competitiveness of commercial banks,on the other hand,it can also stimulate the deposit and loan settlement and other various services at low cost.Therefore,the bond underwriting business will inevitably become an important part of the strategic layout of NJ Bank Suzhou Branch in the future.To solve the current pain point of NJ Bank Suzhou Branch in the bond underwriting business will break the current block in the development of business and promote the ecological construction of the dual cycle of investment banking and traditional commercial banking business.This paper will take NJ Bank Suzhou Branch as the research object,analyze the current situation of the bond underwriting business of NJ Bank Suzhou Branch in recent years,and explore the future development direction and strategy.This paper first analyzes the current situation of the bond underwriting business of NJ Bank Suzhou Branch from the perspectives of the existing underwriting strategies,existing problems and reasons.Then,based on the reality,the SWOT model is constructed to analyze the strengths,weaknesses,opportunities and challenges of NJ Bank Suzhou Branch in bond business.Finally,the paper gives some suggestions from the system level,talent level and business level,and formulates short-term and medium-and long-term countermeasures.The research shows that the main reasons for the backward development of the bond underwriting business of NJ Bank Suzhou Branch in recent years are the small business scale,the backward underwriting strategy,the lack of talent echelon,and the backward assessment method of risk management.NJ Banks should develop clear business development goals,refined,specific measures,change the policy of underwriting,pay attention to basic services and products and build talent echelon,optimization of risk control system and rich assessment guide push bond underwriting business,shall be as the change of market and the adjustment of national policy to constantly improve its bond business development strategy.