A Research On Customer Relationship Management Strategy Of Pharmaceutical Retail About Business L

Retail pharmacies,as an important part of the pharmaceutical industry chain,have been affected by political,economic and other factors.The operating environment has changed.The key points of competition have changed to the competition for customer groups.In the new market environment,how to meet the diversified and healthy demands of customers,maintain long-term value exchange relationship with customers,and improve customer relationship management level is of great significance to the survival and development of retail drugstores.This article first to investigate current situation of customer relationship management research literature at home and abroad,the researchers at home and abroad to understand the latest research contents,research methods,results and something else.Then,through the network investigation,field survey,personnel access way,to select useful information about the case study.In this way this article gets the present situation,customer relationship management implementation background,implementation procedures,specific work steps.This research summarize 11 main measures and the basic content of the work steps,mutual relations and the implementation.Second,combined with literature research have related research train of thought,found that different part of L cannot work cooperate well,the members do not have a unified management system,the official media cannot attract enough target audience.and other problems about the insufficiency.On the basis of in-depth discussion of various problems,it is found that the causes of various problems can be divided into three aspects:not close organizational structure,not perfect talent team,and not complete work flow.Finally,according to the three related theories about CRM,this research puts forward suggestions for improvement L’s customer relationship management.Combining the management mechanism and information application to break the information barriers between departments,promoting cross-sector business collaboration.And business should invest more on the construction of grass-roots management and new media operations personnel,service outsourcing part will work properly.Furthermore,it should take more focus on completing the customer relationship management implementation steps.In this way,work about CRM would be more effective.