Research On Financial Performance Evaluation Of Listed Companies In Scenic Spots In China

With life quality improvement,people’s desire to pursue a higher quality of life is very urgent,and travel has become a preferred way of relaxation.Driven by the strong market demand,tourism a vibrant sunrise has developed into industry in China.As the industry scenic spot listed leader,the development of companies is very important,through the current overall level analysis of their financial performance can reflect profitability and development potential of China’s tourism industry.In particular,the COVID-19 outbreak in 2020 has brought to the tourism industry an unprecedented impact.How to epidemic and how to seek face the is the most important task challenge of survival and development in the crisis at present.Through the comprehensive listed companies in scenic evaluation of the financial performance of spots,it is helpful find a breakthroughand find out some key problems,so as to deal of the epidemic more calmly with the negative impact.However,the COVID-19 outbreak in 2020 has had an unprecedented impact on the tourism industry.Facing the crisis and challenge of the epidemic,how to survive is the most important task for the listed companies in scenic spots at present.The comprehensive evaluation of financial performance can help to find out some key problems and find a breakthrough,so as to deal with the negative impact of the epidemic more calmly.In this paper,16 scenic spot companies listed on the main board of China are taken as the research object,and guided by principal-agent theory,stakeholder theory and property rights theory,a set of scientific financial performance evaluation index system is constructed,and set pair analysis method is used to comprehensively evaluate their financial performance.The empirical study drew some conclusions:The number of listed companies in scenic spots is small,the scale of enterprises is small,and the difference between enterprises is large,especially the listed companies in natural scenic spots.Not only the scale of enterprises is small,but the capital is insufficient,and the overall strength is weak.The profitability and debt listed companies in paying ability of scenic spots are weak,their current ratio is generally lower than the optimal value,cash flow ratio is generally lower than the warning value,and short-term debt repayment ability is particularly weak,and the ability to resist risks is weak.The companies with higher asset-liability ratio generally have lower return on equity and lower utilization efficiency of tourism resources.The overall financial performance of listed companies in scenic spots is at the lower level,and the difference between enterprises is small.From the perspective of category,the financial performance of listed companies in natural scenic spots is lower than that in leisure scenic spots.In the first half of 2020,evaluation value of the financial performance the comprehensive of all listed companies in scenic spots decreased significantly,and degree of the financial performance the decline in natural scenic of listed.Companies spots was greater than that of leisure scenic spots.