| In the era of unprecedented convenience in information exchange,social events easily attract the joint attention of the media and netizens during their dissemination process.As the popularity of social events rises,the parties involved are placed under the "online spotlight," and more personal information is excavated by netizens and the media.The boundary of privacy becomes blurred and eroded,and the information subject gradually loses control over their privacy management.This study selected four cases of spreading as research subjects,and deeply described the dissemination process through the "process-event" research method,network observation method,and case analysis method.The study analyzed how personal privacy is jointly concerned by the media and netizens during the dissemination process,how the boundary between privacy and public interest becomes blurred,and why the ability of information subjects to manage their privacy weakens.Based on this,targeted suggestions for privacy management and protection are proposed.By analyzing the dissemination process of the four cases,this study found that at the initial stage of dissemination,social events can be quickly circulated and widely discussed due to the generalization of communicators,the diversity of content and the fluidity of the dissemination platform with the support of algorithmic technology,but the digitization of these communication elements has laid the potential for the privacy boundaries of the parties involved in the events to be turbulent and out of control.During the stage of event dissemination and expansion,the personal information of the parties involved in the event is deeply excavated in both horizontal and vertical forms.Algorithmic platforms reconstruct user subjectivity and remake content distribution patterns,thus facilitating the spread of information.The digitization of information,the virtualization of traditional physical space,and the gradual weakening of information subjects’ control over individual information have led to the gradual blurring and dissolution of the traditional boundary between public and private.During the peak of dissemination,media and netizens participate in the event process by consuming traffic and observing the event online,thus promoting the development of hot events.The parties involved in the event have experienced privacy violations that affect their perception of others and a loss of control over their own privacy boundaries.Based on geographic and familial connections,they form a ’privacy community,’ which exhibits a’lose-lose’ situation.Individual privacy management abilities tend to weaken.In the stage of communication elimination,the parties involved in the event compromise by escaping,abandoning the internet,cutting off communication,and other forms.As media coverage decreases and public attention dwindles,the process of the event comes to a conclusion.In the dissemination of cases,no one has resorted to legal channels to safeguard their rights,and there are still practical issues with the recognition of infringing subjects and the implementation of the rights protection process for personal information.The root cause of these issues lies in the fact that the legal system is yet to be improved,the power structure of the platform is unbalanced,and individual privacy awareness is weak.Based on the analysis of privacy breaches and boundary erosion in the dissemination of cases,this study proposes targeted recommendations for privacy management and protection in two aspects.Regarding privacy management,this study focuses on three core principles of Communication Privacy Management in the context of disseminating privacy: strengthening the application of privacy protection technologies in boundary connection control,raising user awareness and education on privacy in boundary penetration control,and establishing a reasonable information sharing mechanism in ownership attribution control.Regarding privacy protection,this study proposes targeted recommendations for privacy boundary turbulence from three levels: principle concepts,legal mechanisms,and practical mechanisms.At the level of principle concepts,it is suggested to promote the establishment of a dynamic balance mechanism for privacy boundaries that integrates unity and diversity.At the level of legal mechanisms,reasonable privacy expectations can be introduced to flexibly determine privacy infringement.At the level of practical mechanisms,a trust model can be established to construct a trust paradigm and create a more harmonious information environment. |
