Research On The Content Presentation And Interaction Transmission Of "Raising Pets By Clouds" Video

In recent years,with the improvement of residents’ living standards,the group of pet owners has been expanding.With the blessing of technology,pets have become one of the important production objects of popular content on social media platforms.Driven by factors such as social pressure,changes in the epidemic,and technological development,more and more people choose to watch videos online to "raising pets by clouds".During the process,they experienced the joy of raising pets,gained the sense of healing brought by pets,and even established a special intimate relationship with "Internet pets".Based on the theory of social presence,this paper studies how the video of"raising pets by clouds" allows the audience to experience the feeling of being together with Internet pets.Based on the three dimensions of social presence,this paper uses text analysis and in-depth interviews to research the following three aspects.Firstly,the paper analyzes the content of the "raising pets by clouds"videos,and classifies their shooting scenes,narrative perspectives and discourse styles.Secondly,this paper analyzes the ways in which the "raising pets by clouds" videos influence the audience from three aspects:the anthropomorphic image of pets,the frequency of video creation,and the content presentation dimension.In addition,this paper studies the interaction between the transmission and reception of the "raising pets by clouds" video from both online and offline aspects.The study found that "raising pets by clouds" videos can create a sense of social presence and bridge the gap between presence and absence.Firstly,the specific shooting scenes,narrative perspectives and discourse styles make audiences clearly aware of the presence of pets.Secondly,the anthropomorphic shape of pets,the high frequency of video updates and the rich content dimensions allow audiences to deeply understand the character and living environment of pets,and thus empathize with them.Lastly,the online and offline interactions create an emotional connection between the transmitter and the receiver,building an intimate relationship between the audiences and Internet pets.